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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of industrial organization"
~isPartOf:"International journal of networking and virtual organisations : IJNVO"
~isPartOf:"Journal of business research : JBR"
~subject:"Virales Marketing"
~type:"article"
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Virales Marketing
E-commerce
297
Electronic Commerce
297
Consumer behaviour
151
Konsumentenverhalten
151
Online retailing
137
Online-Handel
137
Internet
117
Internet marketing
87
Online-Marketing
87
Social Web
62
Social web
62
Beziehungsmarketing
50
Einzelhandel
50
Relationship marketing
50
Retail trade
50
Digital platform
44
Digitale Plattform
44
Viral marketing
36
Confidence
35
Vertrauen
35
Customer satisfaction
29
Kundenzufriedenheit
29
Theorie
29
Theory
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Digitalisierung
28
Digitization
28
Website
26
Distribution channel
23
Lieferantenmanagement
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Supplier relationship management
23
USA
23
Vertriebsweg
23
Dienstleistungsqualität
21
Preismanagement
21
Pricing strategy
21
Service quality
21
United States
21
Markt
20
Network economics
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36
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36
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2
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36
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Cui, Geng
2
Gupta, Pranjal
2
Kunz, Werner
2
Peng, Ling
2
Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Al-Dmour, Hani
1
Al-Hassan, Malak
1
Al-Oqaily, Ahmad
1
Al-Qaimari, Rawan
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Araujo, Priscila Graziele
1
Azer, Jaylan
1
Balaji, M. S.
1
Behl, Abhishek
1
Belhadi, Amine
1
Benkhati, Imane
1
Bonnici, Joseph
1
Bueno, Ricardo Luiz Pereira
1
Butori, Raphaëlle
1
Cai, Hongbin
1
Chatzipanagiotou, Kalliopi
1
Chen, Yuangao
1
Chung, Yuho
1
Craciun, Georgiana
1
Decker, Reinhold
1
Del Giudice, Manilo
1
Dewani, Prem Prakash
1
Donthu, Naveen
1
Dwivedi, Yogesh Kumar
1
Filieri, Raffaele
1
Ford, John B.
1
Garfagnini, Umberto
1
Guha Majumder, Madhumita
1
Guillory, Monica D.
1
Gupta, Sangita Dutta
1
Gupta, Shivam
1
Ha, Sejin
1
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International journal of electronic marketing and retailing : IJEMR
International journal of industrial organization
International journal of networking and virtual organisations : IJNVO
Journal of business research : JBR
Information systems research : ISR
15
Journal of retailing and consumer services
15
Journal of management information systems : JMIS
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of hospitality management
10
Electronic commerce research
9
International journal of internet marketing and advertising : IJIMA
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Tourism management : research, policies, practice
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of travel and tourism marketing
6
Marketing letters : a journal of research in marketing
6
International journal of electronic commerce : IJEC
5
Journal of electronic commerce research : JECR
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management information systems : mis quarterly
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business information systems : IJBIS
4
International journal of consumer studies
4
Journal of marketing communications
4
Technological forecasting & social change : an international journal
4
Administrative Sciences : open access journal
3
Business horizons
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of contemporary hospitality management
3
International journal of production economics
3
Internet policy review : journal on internet regulation
3
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
3
Journal of hospitality marketing & management
3
Journal of international consumer marketing
3
Journal of marketing research
3
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ECONIS (ZBW)
36
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1
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
4
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
5
Usability, interactivity, website personality and consumers' responses : a case of
internet
service provider
Akrimi, Yosra
- In:
International journal of electronic marketing and …
7
(
2016
)
3
,
pp. 204-228
Persistent link: https://www.econbiz.de/10011648266
Saved in:
6
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
7
The digital economy : new e-business strategies for food Italian system
Sturiale, Luisa
;
Scuderi, Alessandro
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 287-310
Persistent link: https://www.econbiz.de/10011664548
Saved in:
8
Accept or reject? : an organizational perspective
Garfagnini, Umberto
;
Ottaviani, Marco
;
Sørensen, Peter …
- In:
International journal of industrial organization
34
(
2014
),
pp. 66-74
Persistent link: https://www.econbiz.de/10011292595
Saved in:
9
Seller reputation : from word-of-mouth to centralized feedback
Cai, Hongbin
;
Jin, Ginger Zhe
;
Liu, Chong
;
Zhou, Li-An
- In:
International journal of industrial organization
34
(
2014
),
pp. 51-65
Persistent link: https://www.econbiz.de/10011292596
Saved in:
10
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
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