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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business research : JBR"
~subject:"Digitale Plattform"
~subject:"Internet marketing"
~subject:"Markt"
~subject:"Theorie"
~subject:"e-commerce"
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Digitale Plattform
Internet marketing
Markt
Theorie
e-commerce
E-commerce
261
Electronic Commerce
261
Consumer behaviour
146
Konsumentenverhalten
146
Online retailing
128
Online-Handel
128
Internet
95
Online-Marketing
84
Social Web
55
Social web
55
Einzelhandel
51
Retail trade
51
Beziehungsmarketing
42
Relationship marketing
42
Digital platform
39
Viral marketing
34
Virales Marketing
34
Confidence
30
Vertrauen
30
Customer satisfaction
27
Digitalisierung
27
Digitization
27
Kundenzufriedenheit
27
Theory
26
Website
23
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22
Vertriebsweg
22
Preismanagement
21
Pricing strategy
21
Network economics
20
Netzwerkökonomik
20
Dienstleistungsqualität
18
Service quality
18
USA
18
Lieferantenmanagement
17
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1
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160
Aufsatz in Zeitschrift
160
Conference paper
1
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1
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English
161
Undetermined
3
Author
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Choi, Jeonghye
3
Di Fatta, Davide
3
Belhadi, Amine
2
Cui, Geng
2
Cuomo, Maria Teresa
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Festa, Giuseppe
2
Guillory, Monica D.
2
Hikkerova, Lubica
2
Jullien, Bruno
2
Kamble, Sachin S.
2
Lohtia, Ritu
2
Metallo, Gerardino
2
Parida, Vinit
2
Peitz, Martin
2
Peng, Ling
2
Roblek, Vasja
2
Wincent, Joakim
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Adams, Christopher P.
1
Agah, Arvin
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alavi, Sascha
1
Alcañiz, Mariano
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Ammi, Chantal
1
Anderson, Simon P.
1
Angriawan, Arifin
1
Anh Chi Phan
1
Araujo, Priscila Graziele
1
Aridor, Guy
1
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1
Atkins, Kelly Green
1
Aversa, Paolo
1
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International journal of electronic marketing and retailing : IJEMR
International journal of industrial organization
Journal of business research : JBR
SpringerLink / Bücher
75
Journal of retailing and consumer services
68
Consumer goods Europe
65
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Information systems research : ISR
53
NBER working paper series
52
Working paper / National Bureau of Economic Research, Inc.
47
CESifo working papers
46
International journal of internet marketing and advertising : IJIMA
46
American journal of agricultural economics
45
Journal of management information systems : JMIS
45
Europäische Hochschulschriften / 5
43
International journal of business information systems : IJBIS
41
Journal of internet commerce
40
NBER Working Paper
40
Electronic commerce research
39
International journal of production economics
38
European journal of operational research : EJOR
37
Gabler Edition Wissenschaft
36
Ifo Schnelldienst
36
Technological forecasting & social change : an international journal
34
The American economic review
33
Springer eBook Collection / Business and Economics
32
The journal of industrial economics
32
Telecommunications policy : the international journal of digital economy, data sciences and new media
31
Discussion paper / Centre for Economic Policy Research
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Lehrbuch
29
The energy journal
29
Energy policy
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Information economics and policy : IEP
28
Journal of marketing
28
Journal of regulatory economics
28
Electronic markets : EM ; the international journal of electronic commerce and business media
27
Journal of political economy
27
Journal of wine economics
27
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ECONIS (ZBW)
164
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1
Impact of
internet
and social media on organisational change of OTC medicines marketing management
Roblek, Vasja
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
Saved in:
2
To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja
;
Pejić Bach, Mirjana
;
Meško, Maja
; …
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
Saved in:
3
College students' online purchase attitudes and intentions : gender, product type, and risk
McKay-Nesbitt, Jane
;
Ryan, Chad
;
Yoon, Sukki
- In:
International journal of electronic marketing and …
9
(
2018
)
3
,
pp. 207-229
Persistent link: https://www.econbiz.de/10011925504
Saved in:
4
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
5
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh
;
Norbani Che Ha
;
Kitchen, Philip J.
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
Saved in:
6
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
7
In Google we trust?
Burguet, Roberto
;
Caminal, Ramón
;
Ellman, Matthew
- In:
International journal of industrial organization
39
(
2015
),
pp. 44-55
Persistent link: https://www.econbiz.de/10011486180
Saved in:
8
Net Neutrality and
internet
fragmentation : the role of online advertising
D'Annunzio, Anna
;
Russo, Antonio
- In:
International journal of industrial organization
43
(
2015
),
pp. 30-47
Persistent link: https://www.econbiz.de/10011488653
Saved in:
9
Internet
regulation, two-sided pricing, and sponsored data
Jullien, Bruno
;
Zantman, Wilfried Sand-
- In:
International journal of industrial organization
58
(
2018
),
pp. 31-62
Persistent link: https://www.econbiz.de/10011979651
Saved in:
10
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
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