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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business research : JBR"
~subject:"Digitale Plattform"
~subject:"Internet marketing"
~subject:"Markt"
~subject:"e-commerce"
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Digitale Plattform
Internet marketing
Markt
e-commerce
E-commerce
255
Electronic Commerce
255
Consumer behaviour
144
Konsumentenverhalten
144
Online retailing
126
Online-Handel
126
Internet
93
Online-Marketing
84
Social Web
53
Social web
53
Einzelhandel
50
Retail trade
50
Beziehungsmarketing
42
Relationship marketing
42
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37
Viral marketing
33
Virales Marketing
33
Confidence
29
Vertrauen
29
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27
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27
Digitalisierung
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Digitization
25
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22
Preismanagement
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Pricing strategy
20
Dienstleistungsqualität
18
Network economics
18
Netzwerkökonomik
18
Service quality
18
USA
18
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142
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3
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Choi, Jeonghye
3
Di Fatta, Davide
3
Belhadi, Amine
2
Cui, Geng
2
Cuomo, Maria Teresa
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Festa, Giuseppe
2
Guillory, Monica D.
2
Hikkerova, Lubica
2
Jullien, Bruno
2
Kamble, Sachin S.
2
Lohtia, Ritu
2
Metallo, Gerardino
2
Parida, Vinit
2
Peng, Ling
2
Roblek, Vasja
2
Wincent, Joakim
2
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Adams, Christopher P.
1
Agah, Arvin
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alavi, Sascha
1
Alcañiz, Mariano
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Ammi, Chantal
1
Anderson, Simon P.
1
Angriawan, Arifin
1
Anh Chi Phan
1
Araujo, Priscila Graziele
1
Arroyo-Cañada, Francisco Javier
1
Atkins, Kelly Green
1
Aversa, Paolo
1
Baker, LaKami T.
1
Bala, Pradip Kumar
1
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International journal of electronic marketing and retailing : IJEMR
International journal of industrial organization
Journal of business research : JBR
Journal of retailing and consumer services
66
Consumer goods Europe
65
Management science : journal of the Institute for Operations Research and the Management Sciences
62
SpringerLink / Bücher
50
International journal of internet marketing and advertising : IJIMA
46
NBER working paper series
45
Information systems research : ISR
43
American journal of agricultural economics
42
International journal of business information systems : IJBIS
39
Working paper / National Bureau of Economic Research, Inc.
39
Journal of management information systems : JMIS
38
Journal of internet commerce
37
Ifo Schnelldienst
36
NBER Working Paper
35
Electronic commerce research
34
Technological forecasting & social change : an international journal
31
The American economic review
30
CESifo working papers
29
International journal of production economics
29
Energy policy
28
Europäische Hochschulschriften / 5
28
Journal of marketing
28
Electronic markets : EM ; the international journal of electronic commerce and business media
27
Journal of wine economics
27
The energy journal
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Transportation research / E : an international journal
25
European journal of operational research : EJOR
24
Journal of political economy
24
Energy economics
23
European research studies
23
Overseas business reports : OBR
23
Discussion papers / CEPR
22
German journal of agricultural economics : GJAE
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
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ECONIS (ZBW)
145
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145
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1
Impact of
internet
and social media on organisational change of OTC medicines marketing management
Roblek, Vasja
- In:
International journal of electronic marketing and …
6
(
2015
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
Saved in:
2
To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja
;
Pejić Bach, Mirjana
;
Meško, Maja
; …
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
Saved in:
3
College students' online purchase attitudes and intentions : gender, product type, and risk
McKay-Nesbitt, Jane
;
Ryan, Chad
;
Yoon, Sukki
- In:
International journal of electronic marketing and …
9
(
2018
)
3
,
pp. 207-229
Persistent link: https://www.econbiz.de/10011925504
Saved in:
4
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
5
Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh
;
Norbani Che Ha
;
Kitchen, Philip J.
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
Saved in:
6
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
7
Net Neutrality and
internet
fragmentation : the role of online advertising
D'Annunzio, Anna
;
Russo, Antonio
- In:
International journal of industrial organization
43
(
2015
),
pp. 30-47
Persistent link: https://www.econbiz.de/10011488653
Saved in:
8
Internet
regulation, two-sided pricing, and sponsored data
Jullien, Bruno
;
Zantman, Wilfried Sand-
- In:
International journal of industrial organization
58
(
2018
),
pp. 31-62
Persistent link: https://www.econbiz.de/10011979651
Saved in:
9
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
10
A fair reputation system for use in online auctions
Lin, Iuon-Chang
;
Wu, Hao-Ju
;
Li, Shu-Fen
;
Cheng, Chen-Yang
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 878-882
Persistent link: https://www.econbiz.de/10010504952
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