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Factors influencing purchase intention of store brands in organised fashion retail
Gandhi, Aradhana; Bhattacharya, Sonali - In: International journal of electronic marketing and … 12 (2021) 4, pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
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Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing
Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331
Persistent link: https://www.econbiz.de/10012106629
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Shopping orientations and its influence on online purchase intention : a study of young adults
Meppurath, Daly Paulose; Varghese, Roshna - In: International journal of electronic marketing and … 13 (2022) 1, pp. 105-135
Persistent link: https://www.econbiz.de/10012695462
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Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 10 (2019) 1, pp. 26-44
Persistent link: https://www.econbiz.de/10012036980
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The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 2, pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
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Demand hierarchy model and its measurement for online brand community participation
Chen, Lihong; Yan, Xinfeng - In: International journal of electronic marketing and … 9 (2018) 2, pp. 167-183
Persistent link: https://www.econbiz.de/10011849207
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman; Topuz, Yusuf Volkan - In: International journal of electronic marketing and … 12 (2021) 4, pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
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Effectiveness of in-game advertisements within role-playing games
Guerra, Luis; Saxena, Deepak - In: International journal of electronic marketing and … 13 (2022) 3, pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
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Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh; Bajpai, Naval; Kulshreshtha, Kushagra - In: International journal of electronic marketing and … 12 (2021) 3, pp. 254-284
Persistent link: https://www.econbiz.de/10012598426