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Incumbents' responses to disruptive business model innovation : the moderating role of technology vs. market-driven innovation
Habtay, Solomon Russom; Holmén, Margnus - In: International journal of entrepreneurship and … 18 (2014) 4, pp. 289-309
Persistent link: https://www.econbiz.de/10010477262
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Marketing capability, technical capability or degree of product innovation : what really matters in leveraging the sales of technology-based start-ups?
Padrão, Luis Carlos; Andreassi, Tales; Brito, Luiz … - In: International journal of entrepreneurship and … 23 (2019) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10012104756
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Vini Cosmetics : the blue ocean strategy to unlock new markets and boost profits
Sharma, Poonam - In: International journal of entrepreneurship and … 20 (2016) 5/6, pp. 360-368
Persistent link: https://www.econbiz.de/10011737515
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Entrepreneurial marketing strategy : lessons from the Red Queen
Schindehutte, Minet; Morris, Michael H. - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 75-94
Efficient information management is of high relevance for the success of young and entrepreneurial service companies. These ventures face a high level of uncertainty due to their lack of knowledge about market development, customer acceptance and customer behaviour. In consequence, one of the...
Persistent link: https://www.econbiz.de/10003894756
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Optimal marketing strategies for competing new ventures in a nascent industry
Angelis, John N.; Lévesque, Moren - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 109-135
Persistent link: https://www.econbiz.de/10003919118
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Entrepreneurial marketing : moving beyond marketing in new ventures
Kraus, Sascha; Harms, Rainer; Fink, Matthias - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10003919177
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Special issue: Entrepreneurial marketing
Kraus, Sascha (contributor) - 2009
Persistent link: https://www.econbiz.de/10003924766
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Exploring market orientation in new export ventures
Evers, Natasha - In: International journal of entrepreneurship and … 13 (2011) 3/4, pp. 357-376
Persistent link: https://www.econbiz.de/10009153188
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International market selection and growth strategies for niche firms
Toften, Kjell; Hammervoll, Trond - In: International journal of entrepreneurship and … 13 (2011) 3/4, pp. 282-295
Persistent link: https://www.econbiz.de/10009153196
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Strategy, market orientation and entrepreneurship : proposition and test of rival business performance prediction models
Gonçalves Filho, Cid; Veit, Mara Regina; Souki, … - In: International journal of entrepreneurship and … 15 (2012) 4, pp. 275-291
Persistent link: https://www.econbiz.de/10009614323