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An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Ahn, Joongha; Lee, Changwon; Lee, Jongsu; Paik, Michael - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 356-369
Persistent link: https://www.econbiz.de/10010406174
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The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok; Baeck, Sunmee - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
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Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie; Cheong, Yunjae - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
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Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
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Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys; Jublee, Daniel Inbaraj; … - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
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Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; … - In: International journal of hospitality management 85 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
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Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning; Hu, Clark; Lin, Meng-Chen; Tsai, Tung-I; … - In: International journal of hospitality management 89 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea - In: International journal of hospitality management 76 (2019) 1, pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
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Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma - In: Journal of global scholars of marketing science : … 28 (2018) 4, pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
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Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Su, Na; Reynolds, Dennis - In: International journal of hospitality management 66 (2017), pp. 1-12
Persistent link: https://www.econbiz.de/10011810911