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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Advertising effects"
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Advertising effects
Brand management
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Markenführung
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Consumer behaviour
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Brand image
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Beziehungsmarketing
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Ahn, Joongha
1
Anbuudayasankar S. P.
1
Arora, Nilesh
1
Baeck, Sunmee
1
Bai, Billy
1
Brown, Natalie
1
Busser, James A.
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Cheong, Yunjae
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Foroudi, Pantea
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Ju, Yongwook
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Jublee, Daniel Inbaraj
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Kim, Heewon
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Kim, Jonghoon
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Lee, Changwon
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Lee, Jongsu
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Lin, Meng-Chen
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Liu, Kuo-Ning
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Muk, Alexander
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Paik, Michael
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Parsad, Chandan
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Paul, Justin
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Poongkundran T.
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Shulga, Lenna V.
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International journal of hospitality management
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
50
International journal of advertising : the review of marketing communications
45
Journal of marketing communications
41
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
30
Journal of promotion management : JPM
27
The journal of brand management : an international journal
27
Psychology & marketing
25
Journal of promotion management : innovations in planning and applied research
20
SpringerLink / Bücher
20
International journal of internet marketing and advertising : IJIMA
19
Journal of retailing and consumer services
17
Marketing : ZFP ; journal of research and management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of advertising : official publication of the American Academy of Advertising
12
Marketing intelligence & planning
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Asia Pacific journal of marketing and logistics
9
Journal of marketing research : JMR
9
Springer eBook Collection / Business and Economics
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of marketing
7
Journal of strategic marketing
7
Journal of current issues and research in advertising
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Research
6
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ECONIS (ZBW)
14
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1
An analysis of different types of advertising media and their influence on consumer preferences and purchase intentions for digital cameras
Ahn, Joongha
;
Lee, Changwon
;
Lee, Jongsu
;
Paik, Michael
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 356-369
Persistent link: https://www.econbiz.de/10010406174
Saved in:
2
The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
Saved in:
3
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
4
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
5
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
6
Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
Saved in:
7
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
8
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
9
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
10
Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Su, Na
;
Reynolds, Dennis
- In:
International journal of hospitality management
66
(
2017
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011810911
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