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~isPartOf:"International journal of hospitality management"
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Social Web
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Consumer behaviour
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49
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International journal of hospitality management
Journal of business research : JBR
712
SpringerLink / Bücher
377
Journal of advertising research
336
Journal of retailing and consumer services
309
Journal of marketing communications
295
Technological forecasting & social change : an international journal
266
Journal of advertising : official publication of the American Academy of Advertising
256
International journal of advertising : the review of marketing communications
254
International journal of advertising : the quarterly review of marketing communications
253
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
220
Psychology & marketing
218
Corporate communications : an international journal
212
International journal of internet marketing and advertising : IJIMA
204
Journal of Communication Management
182
Journal of promotion management : JPM
177
Information systems research : ISR
166
Tourism management : research, policies, practice
156
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
150
Journal of communication management : an international journal
149
Journal of business ethics : JOBE
145
Journal of promotion management : innovations in planning and applied research
139
Management science : journal of the Institute for Operations Research and the Management Sciences
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
136
Springer eBook Collection
133
Journal of management information systems : JMIS
132
European journal of marketing : EJM
118
NBER working paper series
118
Business horizons
113
The journal of media economics
111
CESifo working papers
110
The journal of product & brand management
107
Industrial marketing management : the international journal for industrial and high-tech firms
106
Journal of marketing
105
Journal of marketing management : MM
104
Journal of media business studies
103
The journal of brand management : an international journal
102
Electronic commerce research
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
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ECONIS (ZBW)
133
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1
Which endorser and content are most influential in Korean restaurant promotions?
Kim, Seongseop
;
Wang, Kuo-Ching
;
Ahn, Tae-hong
- In:
International journal of hospitality management
33
(
2013
),
pp. 208-218
Persistent link: https://www.econbiz.de/10009746391
Saved in:
2
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
3
Restaurant preventive behaviors and the role of media during a pandemic
Sung, Yung-Kun
;
Hu, Hsin-Hui
;
King, Brian
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012547979
Saved in:
4
Predicting future trends of media elements in hotel marketing by using change propensity analysis
Lim, Hyekyung
;
Choi, Jeong-gil
;
Akhmedov, Armigon
; …
- In:
International journal of hospitality management
82
(
2019
),
pp. 270-277
Persistent link: https://www.econbiz.de/10012121795
Saved in:
5
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
6
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
7
Responding to the bed bug crisis in social media
Liu, Bingjie
;
Kim, Hany
;
Pennington-Gray, Lori
- In:
International journal of hospitality management
47
(
2015
),
pp. 76-84
Persistent link: https://www.econbiz.de/10011312544
Saved in:
8
Effects of crisis response tone and spokesperson's gender on employer attractiveness
Kapuściński, Grzegorz
;
Zhang, Nathan
;
Zeng, Liting
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495115
Saved in:
9
Online CSR communication in the hotel industry : evidence from small hotels
Ettinger, Andrea
;
Grabner-Kräuter, Sonja
;
Terlutter, Ralf
- In:
International journal of hospitality management
68
(
2018
),
pp. 94-104
Persistent link: https://www.econbiz.de/10011811159
Saved in:
10
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
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