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Online brand detraction in an online opinion platform
Wilk, Violetta; Lambert, Claire; Meek, Stephanie - In: International journal of hospitality management 107 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon; Lee, Choong-Ki; Back, Ki-Joon; Schmitt, Achim - In: International journal of hospitality management 81 (2019), pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
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Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik; Lee, Seoki - In: International journal of hospitality management 108 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
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Understanding service experience and its impact on brand image in hospitality sector
Manhas, Parikshat Singh; Tukamushaba, Eddy Kurobuza - In: International journal of hospitality management 45 (2015), pp. 77-87
Persistent link: https://www.econbiz.de/10010503888
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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia; Barrio-García, Salvador del; … - In: International journal of hospitality management 80 (2019), pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
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Hospitality aesthetic labor management : consumers' and prospective employees' perspectives of hospitality brands
Wu, Luorong; King, Ceridwyn A.; Lu, Lu; Guchait, Priyanko - In: International journal of hospitality management 87 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012241859
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Understanding the dimensions of customer relationships in the hotel and restaurant industries
Hyun, Sunghyup Sean; Perdue, Richard R. - In: International journal of hospitality management 64 (2017), pp. 73-84
Persistent link: https://www.econbiz.de/10011731687
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Strategic application of events
Crowther, Phil - In: International journal of hospitality management 29 (2010) 2, pp. 227-235
Persistent link: https://www.econbiz.de/10003971413
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Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea - In: International journal of hospitality management 88 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012293861