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~isPartOf:"International journal of hospitality management"
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Consumer behaviour
787
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International journal of hospitality management
Journal of business research : JBR
2,523
Journal of retailing and consumer services
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SpringerLink / Bücher
796
Psychology & marketing
785
International journal of consumer studies
777
The journal of brand management : an international journal
696
Journal of consumer research : JCR ; an interdisciplinary bimonthly
617
NBER working paper series
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European journal of marketing : EJM
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European Journal of Marketing
509
The journal of product & brand management
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Journal of marketing management : MM
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Working paper / National Bureau of Economic Research, Inc.
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Journal of advertising research
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Asia Pacific journal of marketing and logistics
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Journal of marketing communications
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing research : JMR
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Journal of the Academy of Marketing Science
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Tourism management : research, policies, practice
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Journal of strategic marketing
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Journal of Consumer Marketing
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NBER Working Paper
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Journal of travel and tourism marketing
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
366
Journal of Product & Brand Management
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Journal of retailing
361
Marketing letters : a journal of research in marketing
359
Journal of international consumer marketing
344
Cogent business & management
337
Journal of fashion marketing and management
325
International journal of retail & distribution management
321
Journal of consumer behaviour : an international research review
314
The journal of consumer marketing
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ECONIS (ZBW)
853
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853
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1
Brand knowledge and non-financial brand performance in the green restaurants : mediating effect of brand attitude
Liu, Kuo-Ning
;
Hu, Clark
;
Lin, Meng-Chen
;
Tsai, Tung-I
; …
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293750
Saved in:
2
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
3
Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands
Su, Na
;
Reynolds, Dennis
- In:
International journal of hospitality management
66
(
2017
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011810911
Saved in:
4
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
5
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
6
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
7
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
8
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
9
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Saved in:
10
True or performative allyship : a matter of perception in search of cause-related marketing authenticity
Xue, Xunyue
;
Mattila, Anna S.
- In:
International journal of hospitality management
122
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10015072022
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