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Vertical integration and product differentiation
Zanchettin, Piercarlo; Mukherjee, Arijit - In: International journal of industrial organization 55 (2017), pp. 25-57
Persistent link: https://www.econbiz.de/10011804795
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Segmentation, advertising and prices
Galeotti, Andrea; Moraga-González, José Luis - In: International journal of industrial organization 26 (2008) 5, pp. 1106-1119
Persistent link: https://www.econbiz.de/10003763950
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Strategic segmentation of a market
Roy, Santanu - In: International journal of industrial organization 18 (2000) 8, pp. 1279-1290
Persistent link: https://www.econbiz.de/10001527334
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Informative advertising in differentiated oligopoly markets
Hamilton, Stephen F. - In: International journal of industrial organization 27 (2009) 1, pp. 60-69
Persistent link: https://www.econbiz.de/10003812995
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Demand for differentiated products : price and advertising evidence from the US beer market
Rojas, Christian; Peterson, Everett B. - In: International journal of industrial organization 26 (2008) 1, pp. 288-307
Persistent link: https://www.econbiz.de/10003629111
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Persuasive advertising in Hotellingś model of product differentiation
Bloch, Francis; Manceau, Delphine - In: International journal of industrial organization 17 (1999) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10001387115
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Informative advertising in monopolistically competitive markets
Creane, Anthony; Manduchi, Agostino - In: International journal of industrial organization 83 (2022), pp. 1-30
Persistent link: https://www.econbiz.de/10013411159
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Informing the uninformed : how drug advertising affects check-up visits
Hosken, Daniel S.; Wendling, Brett - In: International journal of industrial organization 31 (2013) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10009732779
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Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry
Scott Morton, Fiona - In: International journal of industrial organization 18 (2000) 7, pp. 1085-1104
Persistent link: https://www.econbiz.de/10001498868
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Dynamic merger policy and pre-merger product choice by an entrant
Gilbert, Richard J.; Katz, Michael L. - In: International journal of industrial organization 81 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013203324