Narrow search
Showing 1 - 10 of 39
Cover Image
Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,; Brünink, Leonine A.; … - In: International journal of internet marketing and … 9 (2015) 1, pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
Cover Image
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Cover Image
Why shop on social media? : a systematic review
Oliveira, Carlos; Garcia, Ana Cristina Bicharra; Diirr, … - In: International journal of internet marketing and … 16 (2022) 4, pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Cover Image
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
Cover Image
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Cover Image
How avatars help enhancing self-image congruence
Unal, Sevtap; Dalgic, Tevfik; Akar, Ezgi - In: International journal of internet marketing and … 12 (2018) 4, pp. 374-395
Persistent link: https://www.econbiz.de/10012139709
Cover Image
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus; Bigné Alcañiz, J. Enrique; … - In: Journal of business research : JBR 100 (2019), pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Cover Image
Cultivating loyal customers through online customer communities : a psychological contract perspective
Bi, Qingqing - In: Journal of business research : JBR 103 (2019), pp. 34-44
Persistent link: https://www.econbiz.de/10012104084
Cover Image
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick; Sims, Julian; Hossein Zadeh, Arash; … - In: Journal of business research : JBR 71 (2017), pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
Cover Image
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara; Thaichon, Park - In: Journal of business research : JBR 81 (2017), pp. 163-172
Persistent link: https://www.econbiz.de/10011771667