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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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New approaches for innovative business in the era of internet marketing and advertising
Tsekouropoulos, Georgios (ed.); Canavari, Maurizio (ed.) - 2019
Persistent link: https://www.econbiz.de/10012105470
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The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer; Schultz, Carsten D.; Bormann, Patrick - In: International journal of internet marketing and … 13 (2019) 1, pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
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Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev; Keller, Kevin Lane - In: Journal of marketing 80 (2016) 6, pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone; Hoffmann, Arvid O. I.; Aspara, Jaakko; … - In: Journal of marketing 83 (2019) 4, pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
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Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing; Xu, Linli; Wilbur, Kenneth C. - In: Journal of marketing 83 (2019) 4, pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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The influence of "influencer marketing" on YouTube influencers
Acikgoz, Fulya; Burnaz, Sebnem - In: International journal of internet marketing and … 15 (2021) 2, pp. 201-219
Persistent link: https://www.econbiz.de/10012512747