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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Brand management
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Consumer behaviour
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Internet marketing
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Online-Marketing
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Ha, Louisa
2
Kwon, Eun Sook
2
Rita, Paulo
2
Abuljadail, Mohammad
1
Ahuja, Vandana
1
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1
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Chan, Terri H.
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Chay Yau Choon
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Chong, Siong Choy
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Clément, Alexandre
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Cordova-Buiza, Franklin
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Culqui-Salazar, Raul Enrique
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Dangi, Hamendra Kumar
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
116
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
Strategic Direction
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
66
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1
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
2
Postmodern paradigms and brand management in the "search" economy
Lim, Ming
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 4-16
Persistent link: https://www.econbiz.de/10003812627
Saved in:
3
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
4
A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H.
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
Saved in:
5
Factors of continually using branded mobile apps : the central role of app engagement
Wu, Linwan
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 303-320
Persistent link: https://www.econbiz.de/10011497487
Saved in:
6
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
7
Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10011497551
Saved in:
8
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
9
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Saved in:
10
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
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