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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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Postmodern paradigms and brand management in the "search" economy
Lim, Ming - In: International journal of internet marketing and … 5 (2009) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10003812627
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The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa; Tarkiainen, Anssi; Kuivalainen, Olli - In: International journal of internet marketing and … 6 (2010) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
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A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H. - In: International journal of internet marketing and … 8 (2013) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
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Factors of continually using branded mobile apps : the central role of app engagement
Wu, Linwan - In: International journal of internet marketing and … 9 (2015) 4, pp. 303-320
Persistent link: https://www.econbiz.de/10011497487
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Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
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Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making
Graffigna, Guendalina; Gambetti, Rossella C. - In: International journal of internet marketing and … 9 (2015) 2, pp. 103-120
Persistent link: https://www.econbiz.de/10011497551
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Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai; Chong, Siong Choy; Bin Ismail, Hishamuddin; … - In: International journal of internet marketing and … 9 (2015) 3, pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
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Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana - In: International journal of internet marketing and … 9 (2015) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10011387769