Narrow search
Showing 1 - 10 of 41
Cover Image
Internet users' attitude and behavioural intention on ebranding
Lee, Kelvin; Miller, Kenneth E. - In: International journal of internet marketing and … 3 (2006) 4, pp. 335-354
Persistent link: https://www.econbiz.de/10003444436
Cover Image
The cross-national comparison of website feature preferences : a practical approach
Blake, Brian F.; Shamatta, Cristina; Neuendorf, Kimberly A. - In: International journal of internet marketing and … 5 (2009) 3, pp. 145-165
Persistent link: https://www.econbiz.de/10003877199
Cover Image
Special issue: A consumer stance at search engine marketing
Gauzente, Claire (contributor) - 2009
Persistent link: https://www.econbiz.de/10003812622
Cover Image
Postmodern paradigms and brand management in the "search" economy
Lim, Ming - In: International journal of internet marketing and … 5 (2009) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10003812627
Cover Image
Antecedents and implications of search engine use as prepurchase information tools
Ruiz Mafe, Carla; Sanz Blas, Silvia - In: International journal of internet marketing and … 5 (2009) 1, pp. 17-42
Persistent link: https://www.econbiz.de/10003812631
Cover Image
Search engine loyalty : considering the commitment-loyalty link from a hedonic versus utilitarian perspective
Garnier, Marion - In: International journal of internet marketing and … 5 (2009) 1, pp. 43-73
Persistent link: https://www.econbiz.de/10003812635
Cover Image
Investigating customer click through behaviour with integrated sponsored and nonsponsored results
Jansen, Bernard J.; Spink, Amanda - In: International journal of internet marketing and … 5 (2009) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10003812637
Cover Image
Advertisers' perceptions of search engine marketing
Karjaluoto, Heikki; Leinonen, Hannele - In: International journal of internet marketing and … 5 (2009) 1, pp. 95-112
Persistent link: https://www.econbiz.de/10003812638
Cover Image
Developing an effective and affordable search engine marketing strategy for nonprofits
McMahon, Dave; Griffy-Brown, Charla - In: International journal of internet marketing and … 5 (2009) 1, pp. 113-130
Persistent link: https://www.econbiz.de/10003812640
Cover Image
The use of digital channels to create customer relationships
Heinonen, Kristina; Michelsson, Thomas - In: International journal of internet marketing and … 6 (2010) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10003938196