Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Do target and non-target ethni...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
69
Online-Marketing
69
Advertising effects
65
Werbewirkung
65
Consumer behaviour
59
Konsumentenverhalten
59
Werbung
58
Advertising
54
Social Web
39
Social web
39
Brand management
18
Markenführung
18
advertising
16
Brand image
15
Markenimage
15
social media
15
Online retailing
10
Online-Handel
10
Viral marketing
10
Virales Marketing
10
Beziehungsmarketing
8
Internet
8
Marketing management
8
Marketingmanagement
8
Relationship marketing
8
Brand
7
Facebook
7
Markenartikel
7
Mobile Marketing
7
Mobile marketing
7
India
6
Indien
6
marketing
6
E-commerce
5
Electronic Commerce
5
Mobile Business
5
Mobile business
5
Mobile communications
5
Mobilkommunikation
5
social media advertising
5
more ...
less ...
Online availability
All
Undetermined
57
Type of publication
All
Article
82
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
86
Aufsatz in Zeitschrift
86
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Festschrift
1
Konferenzschrift
1
more ...
less ...
Language
All
English
91
Author
All
Assimakopoulos, Costas
2
Kwon, Eun Sook
2
Moschis, George P.
2
Abida, Fatma Choura
1
Acikgoz, Fulya
1
Aghniadi
1
Alarcón-del-Amo, María-del-Carmen
1
Alexandrovskiy, Sergey
1
Alvarez-Altamirano, Katerina
1
Amoako, George Kofi
1
An, Soontae
1
Antoniadis, Ioannis
1
Aramendia-Muneta, Maria Elena
1
Armelini, Guillermo
1
Arnita, Devi
1
Arora, Taanika
1
Avlonitis, George J.
1
Bae, Young Han
1
Bailey, Ainsworth Anthony
1
Bakr, Yousra
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Balconi, Michela
1
Barrichello, Alcides
1
Barth, Vincent
1
Barthel, Eva-Maria
1
Bayrak Meydanoğlu, Ela Sibel
1
Belwal, Rakesh
1
Ben Mimoun, Mohammed Slim
1
Bolat, Elvira
1
Bormann, Patrick
1
Boutsouki, Christina
1
Burnaz, Sebnem
1
Burns, Kelli S.
1
Böhm, Stephan
1
Callaway, Stephen K.
1
Canavari, Maurizio
1
Cassioli, Federico
1
Chan, Terri H.
1
Chang, Fang-Kai
1
more ...
less ...
Institution
All
European Marketing Academy
1
Published in...
All
International journal of internet marketing and advertising : IJIMA
Discussion paper series / IZA
635
NBER working paper series
515
Journal of advertising research
428
Working paper / National Bureau of Economic Research, Inc.
424
NBER Working Paper
421
IZA Discussion Paper
408
Journal of business research : JBR
359
Journal of advertising : official publication of the American Academy of Advertising
308
International journal of advertising : the quarterly review of marketing communications
277
IZA Discussion Papers
263
International journal of advertising : the review of marketing communications
249
Journal of marketing communications
239
Young consumers : insight and ideas for responsible marketers
210
Journal of advertising
180
Psychology & marketing
178
Discussion paper / Centre for Economic Policy Research
160
Journal of promotion management : JPM
151
Journal of retailing and consumer services
151
SpringerLink / Bücher
149
CESifo working papers
131
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
127
European journal of marketing : EJM
116
Management science : journal of the Institute for Operations Research and the Management Sciences
106
Journal of marketing research : JMR
105
Working paper
105
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing
93
Economics of education review
90
Journal of health economics
90
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
88
International journal of consumer studies
87
Journal of vocational behavior
87
Health marketing quarterly
86
Applied economics
84
The American economic review
84
Economics letters
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
Marketing : ZFP ; journal of research and management
81
Discussion papers / CEPR
80
more ...
less ...
Source
All
ECONIS (ZBW)
87
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
91
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internet marketing strategies for music companies: understanding the demographics of an emerging customer segment
Callaway, Stephen K.
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 199-221
Persistent link: https://www.econbiz.de/10003977949
Saved in:
2
Measuring the effects of visual scan codes in
advertising
Fortin, David R.
;
Surovaya, Kate
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012139707
Saved in:
3
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
Saved in:
4
QR code
advertising
: a cross-country comparison of Turkish and German consumers
Bayrak Meydanoğlu, Ela Sibel
;
Çilingirtürk, Ahmet Mete
; …
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 40-68
Persistent link: https://www.econbiz.de/10011859031
Saved in:
5
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
6
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
7
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
8
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
9
Neuromarketing strategies and their relationship with brand
advertising
in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
Saved in:
10
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
