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Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,; Brünink, Leonine A.; … - In: International journal of internet marketing and … 9 (2015) 1, pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
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The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: International journal of internet marketing and … 10 (2016) 4, pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
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The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan; Varshney, Sanjeev - In: International journal of internet marketing and … 13 (2019) 4, pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
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Customer engagement : a systematic review and future research agenda
Kaur, Gurveen; Deshwal, Pankaj; Dangi, Hamendra Kumar - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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Trust and the online conversation : the case of online reviews
Mangold, W. Glynn; Babakus, Emin; Smith, Katherine Taken - In: International journal of internet marketing and … 8 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
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Quantifying the long-term effect of social media
Mathur, Manisha - In: International journal of internet marketing and … 12 (2018) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011859030
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Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios; Dimitriadis, Sergios; Koritos, Christos - In: International journal of internet marketing and … 12 (2018) 2, pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
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How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455