//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Digital content marketing as a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
145
Social web
145
Internet marketing
119
Online-Marketing
119
Consumer behaviour
105
Konsumentenverhalten
105
Viral marketing
59
Virales Marketing
59
social media
53
Brand management
51
Markenführung
51
Beziehungsmarketing
38
Relationship marketing
38
Brand image
33
Markenimage
33
Advertising effects
29
Werbewirkung
29
Online retailing
24
Online-Handel
24
Advertising
23
Werbung
23
Facebook
16
Marketing management
16
Marketingmanagement
16
Social network
15
Soziales Netzwerk
15
electronic word-of-mouth
12
social media marketing
12
E-commerce
11
Electronic Commerce
11
eWOM
11
Brand
10
Markenartikel
10
consumer behaviour
10
Instagram
9
Website
9
advertising
9
e-WOM
9
influencer marketing
9
purchase intention
9
more ...
less ...
Online availability
All
Undetermined
98
Type of publication
All
Article
161
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
165
Aufsatz in Zeitschrift
165
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
165
Author
All
Erkan, Ismail
4
Boutsouki, Christina
3
Rita, Paulo
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Bao, Tong
2
Duh, Helen Inseng
2
Elwalda, Abdulaziz
2
Greve, Goetz
2
Ha, Louisa
2
Hatzithomas, Leonidas
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Moro, Sérgio
2
Pascucci, Federica
2
Ramos, Ricardo F.
2
Unal, Sevtap
2
Aakash
1
Abhijith, U.
1
Abuljadail, Mohammad
1
Afolabi, Ibukun Tolulope
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
Ahn, Joong-Ho
1
Akar, Ezgi
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Al-Mudahka, Lolwah
1
Alan, Alev Kocak
1
Alarcón-del-Amo, María-del-Carmen
1
Alboqami, Hassan
1
Alvandi, Mohsen
1
Ancillai, Chiara
1
Annamalai, Balamurugan
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Tourism management : research, policies, practice
1,139
Tourism economics : the business and finance of tourism and recreation
867
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
699
Journal of business research : JBR
631
Tourism management perspectives : TMP
554
Journal of travel and tourism marketing
420
Tourism analysis : an interdisciplinary tourism & hospitality journal
392
Journal of retailing and consumer services
321
SpringerLink / Bücher
282
Technological forecasting & social change : an international journal
274
Tourism planning & development
259
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
238
International journal of hospitality management
237
Annals of tourism research : ATR ; a social sciences journal
230
International Journal of Contemporary Hospitality Management
230
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
219
Worldwide Hospitality and Tourism Themes
200
NBER working paper series
198
International journal of contemporary hospitality management
197
Working paper / National Bureau of Economic Research, Inc.
182
Information systems research : ISR
170
NBER Working Paper
161
Springer eBook Collection
150
Discussion paper series / IZA
140
Psychology & marketing
139
Journal of hospitality marketing & management
136
International Journal of Culture, Tourism and Hospitality Research
133
Journal of management information systems : JMIS
132
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
130
Tourism review
130
Tourism and hospitality research : THR
126
Working paper
123
Journal of destination marketing & management
122
Tourism and hospitality research : the surrey quarterly review
119
Journal of hospitality and tourism insights
118
Cogent business & management
116
Journal of vacation marketing : an international journal
114
European research studies
113
Journal of marketing communications
110
more ...
less ...
Source
All
ECONIS (ZBW)
165
Showing
1
-
10
of
165
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A cross-cultural study of market mavenism in social media : exploring young American and Chinese consumers' viral marketing attitudes, eWOM motives and behaviour
Yang, Hongwei
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 102-124
Persistent link: https://www.econbiz.de/10010394713
Saved in:
2
Identifying, segmenting and profiling online communicators in an internet music context
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003938229
Saved in:
3
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
4
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
5
The effects of message directivity of social networking service wor-of-mouth and brand knowledge levels on accessibility and dignosticity
Lee, Minho
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 199-207
Persistent link: https://www.econbiz.de/10011316774
Saved in:
6
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
7
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
8
Conceptualising cues in social media
Teng, Shasha
;
Kok Wei Khong
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 233-253
Persistent link: https://www.econbiz.de/10011498036
Saved in:
9
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
10
Transitions in marketing communications from traditional architectures to social network patterns
Kumarashvari Subramaniam
;
Nair, T. R. Gopalakrishnan
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010394722
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->