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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Internet marketing
66
Online-Marketing
66
Advertising effects
65
Werbewirkung
65
Werbung
58
Consumer behaviour
57
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57
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54
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Assimakopoulos, Costas
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International journal of internet marketing and advertising : IJIMA
Journal of advertising research
418
Journal of advertising : official publication of the American Academy of Advertising
306
International journal of advertising : the quarterly review of marketing communications
280
Journal of business research : JBR
276
The journal of real estate finance and economics
276
NBER working paper series
268
International journal of advertising : the review of marketing communications
249
Working paper / National Bureau of Economic Research, Inc.
233
Journal of marketing communications
228
NBER Working Paper
204
Journal of advertising
179
Journal of promotion management : JPM
150
European Journal of Marketing
142
Journal of housing economics
140
Journal of Consumer Marketing
137
Psychology & marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
127
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Journal of retailing and consumer services
111
European journal of marketing : EJM
107
Real estate economics : journal of the American Real Estate and Urban Economics Association
107
Journal of marketing research : JMR
106
SpringerLink / Bücher
98
Journal of promotion management : innovations in planning and applied research
91
Journal of marketing
89
Discussion paper / Centre for Economic Policy Research
88
Working papers / Federal Reserve Bank of Philadelphia, Research Department
86
Finance and economics discussion series
83
Young Consumers
83
European journal of operational research : EJOR
82
Marketing : ZFP ; journal of research and management
79
Journal of current issues and research in advertising : JCIRA
77
Working paper
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Marketing letters : a journal of research in marketing
76
Journal of banking & finance
73
Journal of historical research in marketing
73
The real estate finance journal
73
Journal of urban economics
72
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ECONIS (ZBW)
81
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1
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
2
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
3
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
4
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
5
Investigating consumer behavioural intention to utilise digital signage
Hough, Michelle
;
Bae, Young Han
;
Jun, Jong Woo
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011688469
Saved in:
6
QR code
advertising
: a cross-country comparison of Turkish and German consumers
Bayrak Meydanoğlu, Ela Sibel
;
Çilingirtürk, Ahmet Mete
; …
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 40-68
Persistent link: https://www.econbiz.de/10011859031
Saved in:
7
Going native on Facebook : a content analysis of sponsored messages on undergraduate student Facebook pages
Hanson, Cynthia B.
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10011859033
Saved in:
8
Measuring the effects of visual scan codes in
advertising
Fortin, David R.
;
Surovaya, Kate
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012139707
Saved in:
9
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
10
Neuromarketing strategies and their relationship with brand
advertising
in the industrial safety sector
Culqui-Salazar, Raul Enrique
;
Alvarez-Altamirano, Katerina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 192-207
Persistent link: https://www.econbiz.de/10014340170
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