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Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad; Ha, Louisa - In: International journal of internet marketing and … 13 (2019) 3, pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: International journal of internet marketing and … 10 (2016) 4, pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
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Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H. - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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Quantifying the long-term effect of social media
Mathur, Manisha - In: International journal of internet marketing and … 12 (2018) 1, pp. 19-39
Persistent link: https://www.econbiz.de/10011859030
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Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.; Gammoh, Bashar S. - In: International journal of internet marketing and … 9 (2015) 4, pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
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Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan; Varshney, Sanjeev - In: International journal of internet marketing and … 13 (2019) 4, pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
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Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander; Gautam, Omvir - In: International journal of internet marketing and … 15 (2021) 2, pp. 220-242
Persistent link: https://www.econbiz.de/10012512752