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Special issue: A consumer stance at search engine marketing
Gauzente, Claire (contributor) - 2009
Persistent link: https://www.econbiz.de/10003812622
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Postmodern paradigms and brand management in the "search" economy
Lim, Ming - In: International journal of internet marketing and … 5 (2009) 1, pp. 4-16
Persistent link: https://www.econbiz.de/10003812627
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Investigating customer click through behaviour with integrated sponsored and nonsponsored results
Jansen, Bernard J.; Spink, Amanda - In: International journal of internet marketing and … 5 (2009) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10003812637
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Advertisers' perceptions of search engine marketing
Karjaluoto, Heikki; Leinonen, Hannele - In: International journal of internet marketing and … 5 (2009) 1, pp. 95-112
Persistent link: https://www.econbiz.de/10003812638
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Developing an effective and affordable search engine marketing strategy for nonprofits
McMahon, Dave; Griffy-Brown, Charla - In: International journal of internet marketing and … 5 (2009) 1, pp. 113-130
Persistent link: https://www.econbiz.de/10003812640
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The use of digital channels to create customer relationships
Heinonen, Kristina; Michelsson, Thomas - In: International journal of internet marketing and … 6 (2010) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10003938196
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Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks
North, Michael - In: International journal of internet marketing and … 14 (2020) 4, pp. 454-471
Persistent link: https://www.econbiz.de/10012512674
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Antecedents and implications of search engine use as prepurchase information tools
Ruiz Mafe, Carla; Sanz Blas, Silvia - In: International journal of internet marketing and … 5 (2009) 1, pp. 17-42
Persistent link: https://www.econbiz.de/10003812631
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Search engine loyalty : considering the commitment-loyalty link from a hedonic versus utilitarian perspective
Garnier, Marion - In: International journal of internet marketing and … 5 (2009) 1, pp. 43-73
Persistent link: https://www.econbiz.de/10003812635
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A branding model for web search engines
Zhang, Lu; Jansen, Bernard J.; Mattila, Anna S. - In: International journal of internet marketing and … 7 (2012) 3, pp. 195-216
Persistent link: https://www.econbiz.de/10009576341