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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Social Web
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Internet marketing
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Online-Marketing
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93
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social media
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
470
Discussion paper series / IZA
319
NBER working paper series
275
Technological forecasting & social change : an international journal
252
Working paper / National Bureau of Economic Research, Inc.
235
Journal of retailing and consumer services
222
NBER Working Paper
218
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
SpringerLink / Bücher
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IZA Discussion Paper
173
Information systems research : ISR
155
Discussion paper / Centre for Economic Policy Research
136
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Tourism management : research, policies, practice
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
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103
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102
Management science : journal of the Institute for Operations Research and the Management Sciences
102
Springer eBook Collection
102
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
97
Applied economics
96
Psychology & marketing
95
Business horizons
93
International journal of advertising : the review of marketing communications
87
International journal of business information systems : IJBIS
87
International journal of hospitality management
84
Journal of marketing communications
84
ILO Working Papers
81
Management information systems : mis quarterly
81
Electronic commerce research
80
Journal of internet commerce
78
Journal of travel and tourism marketing
76
Cogent business & management
74
Journal of marketing management : MM
73
HMD : Praxis der Wirtschaftsinformatik
72
Journal of promotion management : innovations in planning and applied research
72
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ECONIS (ZBW)
146
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1
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
2
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
3
The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
4
Propagation of user-generated content online
Gangadharbatla, Harsha
;
Valafar, Masoud
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011844775
Saved in:
5
The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
6
Classifying bloggers based on content creation approaches : implications for influencers marketing strategies
Ietto, Beatrice
;
Pascucci, Federica
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 335-358
Persistent link: https://www.econbiz.de/10014318352
Saved in:
7
Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
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8
Facebook usage among teenagers - the effect of personality and peer group pressure : an exploratory study in Greece
Vlachopoulou, Elli
;
Boutsouki, Christina
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011349109
Saved in:
9
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
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10
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
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