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Market research
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International journal of market research
Journal of marketing research : JMR
447
Journal of marketing
206
Jahrbuch der Absatz- und Verbrauchsforschung
166
Journal of business research : JBR
161
Overseas business reports : OBR
155
SpringerLink / Bücher
109
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of retailing
92
Journal of the Academy of Marketing Science
91
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
91
Europäische Hochschulschriften / 5
90
Esomar congress
84
Journal of advertising research
84
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Qualitative market research : an international journal
73
Marketing : ZFP ; journal of research and management
71
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
67
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
European marketing research review
55
Journal of business economics : JBE
54
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
53
The American economic review
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
The journal of business : B
49
Gabler Edition Wissenschaft
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Harvard business review : HBR
46
Journal of marketing management : MM
46
Journal of the Market Research Society : JMRS
45
Marketing letters : a journal of research in marketing
45
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
45
Business horizons
44
Die Betriebswirtschaft : DBW
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
35
Springer eBook Collection
34
California management review
33
Economics letters
33
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ECONIS (ZBW)
38
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1
The changing role of the marketing researcher in the age of digital technology : practitioner perspectives on the digitization of marketing research
Cluley, Robert
;
Green, William
;
Owen, Richard
- In:
International journal of market research
62
(
2020
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10012173328
Saved in:
2
Market basket applications on short web links
Gallagher, James
;
Smith, Christopher M.
- In:
International journal of market research
62
(
2020
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10012214130
Saved in:
3
Rethinking the market research curriculum
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research
61
(
2019
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
Saved in:
4
Making market research work in Saudi Arabia
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
International journal of market research
61
(
2019
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10012171928
Saved in:
5
Mapping brand similarities : Comparing consumer online comments versus survey data
Vriens, Marco
;
Chen, Song
;
Vidden, Chad
- In:
International journal of market research
61
(
2019
)
2
,
pp. 130-139
Persistent link: https://www.econbiz.de/10012172151
Saved in:
6
E-store loyalty : longitudinal comparison of website usefulness and satisfaction
Pee, Loo Geok
;
Jiang, J. J.
;
Klein, Gary
- In:
International journal of market research
61
(
2019
)
2
,
pp. 178-194
Persistent link: https://www.econbiz.de/10012172169
Saved in:
7
Marketing research education in the Big Data era
Paas, Leo
- In:
International journal of market research
61
(
2019
)
3
,
pp. 233-235
Persistent link: https://www.econbiz.de/10012172197
Saved in:
8
Can blockchain really disrupt market research?
Florès, Laurent
- In:
International journal of market research
61
(
2019
)
5
,
pp. 466-467
Persistent link: https://www.econbiz.de/10012172374
Saved in:
9
Qualitative semiotics : can we research consumer meaning-making?
Barnham, Chris
- In:
International journal of market research
61
(
2019
)
5
,
pp. 478-491
Persistent link: https://www.econbiz.de/10012172385
Saved in:
10
The marketing research curriculum : closing the practitioner-academic gaps
Vriens, Marco
;
Brokaw, Stephen
;
Rademaker, Douwe
; …
- In:
International journal of market research
61
(
2019
)
5
,
pp. 492-501
Persistent link: https://www.econbiz.de/10012172389
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