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~isPartOf:"International journal of market research"
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Market research
38
Marktforschung
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Consumer behaviour
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market research
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International journal of market research
Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
56
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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ECONIS (ZBW)
38
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1
The changing role of the marketing researcher in the age of digital technology : practitioner perspectives on the digitization of marketing research
Cluley, Robert
;
Green, William
;
Owen, Richard
- In:
International journal of market research
62
(
2020
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10012173328
Saved in:
2
Market basket applications on short web links
Gallagher, James
;
Smith, Christopher M.
- In:
International journal of market research
62
(
2020
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10012214130
Saved in:
3
Rethinking the market research curriculum
Nunan, Daniel
;
Di Domenico, MariaLaura
- In:
International journal of market research
61
(
2019
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10012171922
Saved in:
4
Making market research work in Saudi Arabia
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
International journal of market research
61
(
2019
)
1
,
pp. 10-11
Persistent link: https://www.econbiz.de/10012171928
Saved in:
5
Mapping brand similarities : Comparing consumer online comments versus survey data
Vriens, Marco
;
Chen, Song
;
Vidden, Chad
- In:
International journal of market research
61
(
2019
)
2
,
pp. 130-139
Persistent link: https://www.econbiz.de/10012172151
Saved in:
6
E-store loyalty : longitudinal comparison of website usefulness and satisfaction
Pee, Loo Geok
;
Jiang, J. J.
;
Klein, Gary
- In:
International journal of market research
61
(
2019
)
2
,
pp. 178-194
Persistent link: https://www.econbiz.de/10012172169
Saved in:
7
Marketing research education in the Big Data era
Paas, Leo
- In:
International journal of market research
61
(
2019
)
3
,
pp. 233-235
Persistent link: https://www.econbiz.de/10012172197
Saved in:
8
Can blockchain really disrupt market research?
Florès, Laurent
- In:
International journal of market research
61
(
2019
)
5
,
pp. 466-467
Persistent link: https://www.econbiz.de/10012172374
Saved in:
9
Qualitative semiotics : can we research consumer meaning-making?
Barnham, Chris
- In:
International journal of market research
61
(
2019
)
5
,
pp. 478-491
Persistent link: https://www.econbiz.de/10012172385
Saved in:
10
The marketing research curriculum : closing the practitioner-academic gaps
Vriens, Marco
;
Brokaw, Stephen
;
Rademaker, Douwe
; …
- In:
International journal of market research
61
(
2019
)
5
,
pp. 492-501
Persistent link: https://www.econbiz.de/10012172389
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