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Asking the age question in mail and online surveys
Gendall, Philip; Healey, Benjamin - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 309-317
Persistent link: https://www.econbiz.de/10003713948
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Community-based participatory research : a case study from South Africa
Prinsloo, Mélani - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 339-354
Persistent link: https://www.econbiz.de/10003713979
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Negative brand beliefs and brand usage
Winchester, Maxwell; Romaniuk, Jenni - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
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The myth of China as a single market : the influence of personal value differences on buying decisions
Xin-an, Zhang; Grigoriou, Nicholas; Ly, Li - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 377-402
Persistent link: https://www.econbiz.de/10003714003
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Facebook: the future of networking with customers
Poynter, Ray - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
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Do data characteristics change according to the number of scale points used? : an experiment using 5-point, 7-point and 10-point scales
Dawes, John - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10003714061
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Web surveys versus other survey modes : a meta-analysis comparing response rates
Lozar Manfreda, Katja; Bošnjak, Michael; Berzelak, Jernej - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 79-104
Persistent link: https://www.econbiz.de/10003714064
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Improved scale development in marketing : an empirical illustration
Terblanche, Nic S.; Boshoff, Christo - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 105-119
Persistent link: https://www.econbiz.de/10003714067
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Marketing research in Japan : from its emergence to the present
Synodinos, Nicolaos E.; Kabayashi, Kazuo - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 121-153
Persistent link: https://www.econbiz.de/10003714069
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Participation cycles and emergent cultures in an online community
Ewing, Tom - In: International journal of market research : JMRS ; the … 50 (2008) 5, pp. 575-590
Persistent link: https://www.econbiz.de/10003764927