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A critical comparison of offline focus groups, online focus groups and e-Delphi
Brüggen, Elisabeth; Willems, Pieter - In: International journal of market research : JMRS ; the … 51 (2009) 3, pp. 363-381
Persistent link: https://www.econbiz.de/10003847201
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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher; Guja Armannsdottir; Spry, Louise - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
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The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher; Guja Armannsdottir; Dean, Dianne - In: International journal of market research : JMRS ; the … 57 (2015) 3, pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
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New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé; Petiot, Jean-François - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
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Building better causal models to measure the relationship between attitudes and customer loyality
Martinez Garcia, Jose Antonio; Martinez Caro, Laura - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 437-447
Persistent link: https://www.econbiz.de/10003746151
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Negative brand beliefs and brand usage
Winchester, Maxwell; Romaniuk, Jenni - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10003713996
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Going underground : how ethnography helped the Tube tunnel to the heart of its brand
Pring, Ian - In: International journal of market research : JMRS ; the … 49 (2007) 6, pp. 693-705
Persistent link: https://www.econbiz.de/10003597743
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The bicultural value system : undertaking research among ethnic audiences
Sekhon, Yasmin Kaur; Szmigin, Isabelle - In: International journal of market research : JMRS ; the … 51 (2009) 6, pp. 751-771
Persistent link: https://www.econbiz.de/10003909388
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Mind-reading a friend : a better way to ask the polling question?
Aitchison, John - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 190-197
Persistent link: https://www.econbiz.de/10011887275
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Researching in-store, at home : using virtual reality within quantitative surveys
Bramley, Ian; Goode, Alastair; Anderson, Laura; Mary, … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 344-351
Persistent link: https://www.econbiz.de/10011919239