Narrow search
Showing 1 - 10 of 107
Cover Image
Quantifying the extent of temporal decay in service quality ratings
Bogomolova, Svetlana; Romaniuk, Jenni; Sharp, Anne - In: International journal of market research : JMRS ; the … 51 (2009) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10003804975
Cover Image
Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert - In: International journal of market research : JMRS ; the … 60 (2018) 5, pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
Cover Image
Agenda development for marketing research : the user's voice
Roberts, Deborah; Adams, Richard - In: International journal of market research : JMRS ; the … 52 (2010) 3, pp. 339-362
Persistent link: https://www.econbiz.de/10003983483
Cover Image
The views and perceptions of managers on the role of marketing research in decision making
Tarka, Piotr - In: International journal of market research : JMRS ; the … 60 (2018) 1, pp. 67-87
Persistent link: https://www.econbiz.de/10011878093
Cover Image
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher; Guja Armannsdottir; Dean, Dianne - In: International journal of market research : JMRS ; the … 57 (2015) 3, pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Cover Image
Using Greimas' semiotics in ethnic consumer research
Silhouette-Dercourt, Virginie; Lassus, Christel de - In: International journal of market research : JMRS ; the … 58 (2016) 2, pp. 201-226
Persistent link: https://www.econbiz.de/10011472481
Cover Image
Observations from 12 years of an annual market research technology survey
Macer, Tim; Wilson, Sheila - In: International journal of market research : JMRS ; the … 59 (2017) 2, pp. 173-198
Persistent link: https://www.econbiz.de/10011703383
Cover Image
Social media intelligence in market research
Ney, Jillian - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 754-759
Persistent link: https://www.econbiz.de/10011625952
Cover Image
The declining use of the term market research : an empirical analysis
Nunan, Daniel - In: International journal of market research : JMRS ; the … 58 (2016) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10011607219
Cover Image
Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling; Finn, Adam - In: International journal of market research : JMRS ; the … 58 (2016) 4, pp. 595-620
Persistent link: https://www.econbiz.de/10011607224