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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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2001 - The Brand Management Od...
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
21
Journal of marketing management : MM
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European journal of marketing : EJM
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Journal of Business Research
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The journal of brand management : an international journal
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Brand management ; Vol. 4
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Industrial marketing management : the international journal for industrial and high-tech firms
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Brand management ; Vol. 1
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Consumer-based brand equity conceptualisation and measurement : a literature review
Christodoulides, George
;
De Chernatony, Leslie
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 43-66
Persistent link: https://www.econbiz.de/10003944381
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Book reviews - The mental world of brands: Mind, memory and brand success
Franzen, Giep
;
Bouwman, Margot
;
Chernatony, Leslie de
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
4
,
pp. 487
Persistent link: https://www.econbiz.de/10006695222
Saved in:
3
Book reviews - From brand vision to brand revaluation: Strategically building and sustaining brands
Chernatony, Leslie De
;
Bradley, Nigel
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
2
,
pp. 245
Persistent link: https://www.econbiz.de/10006695668
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