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Framing charitable appeals : the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention
Cao, Xiaoxia - In: International journal of nonprofit and voluntary sector … 21 (2016) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10011493636
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Faces of the needy : the portrayal of destitute children in the fundraising campaigns of NGOs in India
Bhati, Abhishek; Eikenberry, Angela M. - In: International journal of nonprofit and voluntary sector … 21 (2016) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10011493665
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The Good Samaritan and the Marketer : public perceptions of humanitarian and international development NGOs
Seu, Irene Bruna; Flanagan, Frances; Orgad, Shani - In: International journal of nonprofit and voluntary sector … 20 (2015) 3, pp. 211-225
Persistent link: https://www.econbiz.de/10011493295
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An empirical investigation on the role of market orientation in church participation
Mulyanegara, Riza Casidy; Tsarenko, Yelena; Mavondo, … - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 339-351
Persistent link: https://www.econbiz.de/10008736602
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Marketing a new African god : pentecostalism and material salvation in Ghana
Bonsu, Samuel K.; Belk, Russell W. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 305-323
Persistent link: https://www.econbiz.de/10008736604
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First-year donation behavior and risk of supporter lapse
Shen, Anyuan - In: International journal of nonprofit and voluntary sector … 21 (2016) 3, pp. 212-224
Persistent link: https://www.econbiz.de/10011618270
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Efficiency, stability and the decision to give to nonprofit arts and cultural organizations in the United States
Grizzle, Cleopatra - In: International journal of nonprofit and voluntary sector … 20 (2015) 3, pp. 226-237
Persistent link: https://www.econbiz.de/10011493308
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Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian; Shang, Jen - In: International journal of nonprofit and voluntary sector … 21 (2016) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
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Special issue on marketing and development out of poverty
Rugimbana, Robert O. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003839099
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The effects of nonprofit brand equity on individual giving intention : mediating by the self-concept of individual donor
Hou, Jundong; Du, Lanying; Tian, Zhilong - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 215-229
Persistent link: https://www.econbiz.de/10003882278