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The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs
Kalyanaram, Gurumurthy - In: International journal of pharmaceutical and healthcare … 2 (2008) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10003929423
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Crisis management in pharmaceuticals : evidence from Greece
Priporas, Constantinos-Vasilios; Vangelinos, George - In: International journal of pharmaceutical and healthcare … 2 (2008) 2, pp. 88-102
Persistent link: https://www.econbiz.de/10003929446
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Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew; Spake, Deborah F.; Finney, Zachary - In: International journal of pharmaceutical and healthcare … 2 (2008) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
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Insights into public preferences for pharmaceutical funding
Whitty, Jennifer A.; Rundle-Thiele, Sharyn R.; … - In: International journal of pharmaceutical and healthcare … 2 (2008) 3, pp. 216-234
Persistent link: https://www.econbiz.de/10003929481
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Electronic detailing (e-detailing) of pharmaceuticals to physicians : a review
Alkhateeb, Fadi M.; Doucette, William R. - In: International journal of pharmaceutical and healthcare … 2 (2008) 3, pp. 235-245
Persistent link: https://www.econbiz.de/10003929482
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Development of a service quality scale for pharmaceutical supply chains
Ahmad, Niaz; Awan, Muhammad Usman; Raouf, Abdul; … - In: International journal of pharmaceutical and healthcare … 3 (2009) 1, pp. 26-45
Persistent link: https://www.econbiz.de/10003929670
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Price discrimination by pharmaceutical companies across Central American countries
Rojas, Mariano - In: International journal of pharmaceutical and healthcare … 3 (2009) 2, pp. 118-136
Persistent link: https://www.econbiz.de/10003929694
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Wealth effects of the pharmaceutical industry-physician interaction compliance guidelines on large pharmaceutical companies
Jambulingam, Thanigavelan; Sharma, Rajneesh; Ghani, WaQar - In: International journal of pharmaceutical and healthcare … 3 (2009) 3, pp. 210-235
Persistent link: https://www.econbiz.de/10003929797
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Pharmaceutical marketing return-on-investment: a European perspective
Rod, Michel; Ashill, Nicholas J.; Carruthers, Janet - In: International journal of pharmaceutical and healthcare … 1 (2007) 2, pp. 174-189
Persistent link: https://www.econbiz.de/10003937245
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Web-enabled product ID system as a tool in pharmaceutical marketing
Browe, Christopher; Wang, Cheng Lu - In: International journal of pharmaceutical and healthcare … 1 (2007) 3, pp. 226-233
Persistent link: https://www.econbiz.de/10003937255