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Agent-based modeling in marketing : guidelines for rigor
Rand, William; Rust, Roland T. - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 181-193
Persistent link: https://www.econbiz.de/10009376052
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From academic research to marketing practice : some further thoughts
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
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The impact of marketing science research on practice : comment
Winter, Russell S. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 142-143
Persistent link: https://www.econbiz.de/10010400718
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 141
Persistent link: https://www.econbiz.de/10010400722
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From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.; Kayande, Ujwal; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
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Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 75
Persistent link: https://www.econbiz.de/10009518459
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Editorial: Marketing competition in the 21st century
Heil, Oliver P.; Lehmann, Donald R.; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 161-163
Persistent link: https://www.econbiz.de/10009519923
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Editorial: Preface to a debate
Lehmann, Donald R.; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 153
Persistent link: https://www.econbiz.de/10009519943
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Managerial decision making in marketing : the next research frontier
Wierenga, Berend - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 89-101
Persistent link: https://www.econbiz.de/10009238552
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Paving the way for "distinguished marketing"
Leeflang, Peter - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 76-88
Persistent link: https://www.econbiz.de/10009238553