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Advances in international marketing
Douglas, Susan P. - In: International journal of research in marketing : IJRM ; … 9 (1992) 4, pp. 291-318
Persistent link: https://www.econbiz.de/10001134254
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Introduction: global marketing strategy
Kannan, P. K. - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
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Customer-based execution strategy in a global digital economy
Petersen, J. Andrew; Paulich, Brianna JeeWon; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
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The future of private-label markets : a global convergence approach
Gielens, Katrijn; Dekimpe, Marnik G.; Mukherjee, Anirban; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 1, pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
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A global perspective on the marketing mix across time and space
Uppal, Abhinav; Sharma, Amalesh; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
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Market entry in Japan : barriers, problems and strategies
Simon, Hermann - In: International journal of research in marketing : IJRM ; … 3 (1986) 2, pp. 105-115
Persistent link: https://www.econbiz.de/10001041168
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Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
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The process of global brand strategy development and regional implementation
Matanda, Tandadzo; Ewing, Michael - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 5-12
Persistent link: https://www.econbiz.de/10009552158
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A global brand management roadmap
Ozsomer, Aysegul; Batra, Rajeev; Chattopadhyay, Amitava; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
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The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10009553460