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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
1,579
European Journal of Marketing
463
Springer eBook Collection
356
Springer eBook Collection / Business and Economics
351
Gabler Edition Wissenschaft
340
Journal of business research : JBR
326
Europäische Hochschulschriften / 5
315
Research
256
Journal of advertising research
253
International journal of advertising : the review of marketing communications
211
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Lehrbuch
190
International journal of advertising : the quarterly review of marketing communications
185
Journal of advertising
184
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
155
European journal of marketing : EJM
141
Industrial marketing management : the international journal for industrial and high-tech firms
140
Management science : journal of the Institute for Operations Research and the Management Sciences
140
Journal of marketing
133
Management Science
132
Journal of Agricultural and Applied Economics
130
essentials
124
Hamburger Schriften zur Marketingforschung
111
Journal of Consumer Marketing
110
Journal of historical research in marketing
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
100
Gabler Research
99
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
International Food and Agribusiness Management Review
94
Innovatives Markenmanagement
92
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
88
Journal of marketing research : JMR
88
Journal of marketing management : MM
87
Journal of promotion management : JPM
87
Neue betriebswirtschaftliche Forschung : Nbf
85
European journal of operational research : EJOR
84
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
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ECONIS (ZBW)
89
USB Cologne (EcoSocSci)
3
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1
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
2
Special issue on Channel productivity
Bultez, Alain
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
15,5
(
1998
)
Persistent link: https://www.econbiz.de/10004604920
Saved in:
3
Special issue on
marketing
modeling on the threshold of the 21st century
Steenkamp, Jan-Benedict Evangelista
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
17,2/3
(
2000
)
Persistent link: https://www.econbiz.de/10004708815
Saved in:
4
Special issue on competition and
marketing
Heil, Oliver P.
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
18,1/2
(
2001
)
Persistent link: https://www.econbiz.de/10004708817
Saved in:
5
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
6
Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.
;
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
Saved in:
7
A review of the effect of cigarette advertising
Capella, Michael L.
;
Webster, Cynthia
;
Kinard, Brian R.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 269-279
Persistent link: https://www.econbiz.de/10009376039
Saved in:
8
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
Saved in:
9
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
10
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
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