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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
2,499
Journal of retailing and consumer services
2,084
International journal of hospitality management
857
International journal of consumer studies
774
SpringerLink / Bücher
721
Psychology & marketing
704
Industrial marketing management : the international journal for industrial and high-tech firms
665
NBER working paper series
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Working paper / National Bureau of Economic Research, Inc.
563
European Journal of Marketing
538
NBER Working Paper
492
European journal of marketing : EJM
490
Asia Pacific journal of marketing and logistics
452
Journal of marketing management : MM
452
Journal of strategic marketing
447
Journal of the Academy of Marketing Science
436
Journal of marketing
431
Management science : journal of the Institute for Operations Research and the Management Sciences
427
The journal of product & brand management
419
The journal of brand management : an international journal
414
Journal of Consumer Marketing
406
Journal of marketing research : JMR
402
Journal of travel and tourism marketing
378
Journal of marketing communications
376
The journal of services marketing
373
Tourism management : research, policies, practice
364
Marketing intelligence & planning
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
351
Journal of retailing
349
Cogent business & management
343
Marketing letters : a journal of research in marketing
341
The service industries journal
334
Journal of international consumer marketing
331
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
331
International journal of contemporary hospitality management
321
Journal of business ethics : JOBE
320
International journal of retail & distribution management
318
The international review of retail, distribution and consumer research
311
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ECONIS (ZBW)
374
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1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
Consumer response to and choice of customized versus standardized systems
Bharadwaj, Neeraj
;
Walker Reczek, Rebecca
;
Hofstede, …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 216-227
Persistent link: https://www.econbiz.de/10003885207
Saved in:
3
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
4
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
5
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
7
Dynamics and peer effects of brand revenue in college sports
Liu, Zhuping
;
Duan, Jason A.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 756-771
Persistent link: https://www.econbiz.de/10012494714
Saved in:
8
Linking marketing capabilities with profit growth
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
;
Vorhies, Douglas W.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
Saved in:
9
Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
Saved in:
10
Service with a smiley face : emojional contagion in digitally mediated relationships
Smith, Leah Warfield
;
Rose, Randall L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 301-319
Persistent link: https://www.econbiz.de/10012288670
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