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Positive cueing : promoting sustainable consumer behavior by cueing common environmental behaviors as environmental
Cornelissen, Gert; Pandelaere, Mario; Warlop, Luk; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 1, pp. 46-55
Persistent link: https://www.econbiz.de/10003662477
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Flying with a net, and without : preventative devices and self-control
Rao, Raghunath Singh; Irwin, Julie Richt; Liu, Zhuping - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 521-543
Persistent link: https://www.econbiz.de/10012494692
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A comparison of different pay-per-bid auction formats
Kim, Ju-Young; Brünner, Tobias; Skiera, Bernd; Natter, … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 368-379
Persistent link: https://www.econbiz.de/10011280171
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Incorporating hidden costs of annoying ads in display auctions
Stourm, Valeria; Bax, Eric - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 622-640
Persistent link: https://www.econbiz.de/10011758106
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Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin; Zhu, Yi; Dutta, Shantanu - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
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Better think before agreeing twice mere agreement : a similarity-based persuasion mechanism
Pandelaere, Mario; Briers, Barbara; Dewitte, Siegfried; … - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 133-141
Persistent link: https://www.econbiz.de/10003987358
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Bidder motives in cause-related auctions
Haruvy, Ernan; Popkowski Leszczyc, Peter T. L. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 324-331
Persistent link: https://www.econbiz.de/10003906426
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Special issue on brand equity
In: International journal of research in marketing : IJRM ; … 10 (1993) 1, pp. 9-104
Persistent link: https://www.econbiz.de/10001140013
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Alternatives to information processing in consumer research : new perspectives on old controversies
Nakamoto, Kent - In: International journal of research in marketing : IJRM ; … 4 (1987) 1, pp. 11-27
Persistent link: https://www.econbiz.de/10001038034
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Radical behaviorism and consumer research : theoret. promise and empir. problems
Foxall, Gordon R. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 111-129
Persistent link: https://www.econbiz.de/10001041163