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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann; Feng, Shanfei; Krishnan, Trichy V. - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
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Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya; Bulla, Jan; Niraj, Rakesh; Bulla, Ingo; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
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Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van; Donkers, Bas; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 180-188
Persistent link: https://www.econbiz.de/10003885199
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The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests : empirical findings and public policy implications
Liu, Qiang; Gupta, Sachin - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 205-217
Persistent link: https://www.econbiz.de/10009376047
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The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian; Frenzen, Heiko; Krafft, Manfred; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan; Lobschat, Lara; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud; Prokopec, Sonja - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
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The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon; Sridhar, Shrihari; Palmatier, Robert W. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014451313