Narrow search
Showing 1 - 10 of 97
Cover Image
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.; Brady, Michael; Leone, Robert P.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Cover Image
Brand positivity and competitive effects on the evaluation of brand extensions
Kapoor, Harish; Heslop, Louise A. - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 228-237
Persistent link: https://www.econbiz.de/10003885208
Cover Image
Linking marketing capabilities with profit growth
Morgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
Cover Image
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.; Brown, Brian P.; Donthu, Naveen - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
Cover Image
Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna; Bijmolt, Tammo H. A.; Tribó, Josep A.; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Cover Image
The process of global brand strategy development and regional implementation
Matanda, Tandadzo; Ewing, Michael - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 5-12
Persistent link: https://www.econbiz.de/10009552158
Cover Image
A global brand management roadmap
Ozsomer, Aysegul; Batra, Rajeev; Chattopadhyay, Amitava; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
Cover Image
Special section on global brand management
In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 1-54
Persistent link: https://www.econbiz.de/10009554702
Cover Image
Stock price reactions to brand value announcements : magnitude and moderators
Dutordoir, Marie; Verbeeten, Frank H. M.; De Beijer, … - In: International journal of research in marketing : IJRM ; … 32 (2015) 1, pp. 34-47
Persistent link: https://www.econbiz.de/10010517014
Cover Image
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut; Swaminathan, Vanitha - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 354-362
Persistent link: https://www.econbiz.de/10011428859