//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Co-branding
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
97
Markenführung
97
Brand image
62
Markenimage
62
Consumer behaviour
59
Konsumentenverhalten
59
Brand
42
Markenartikel
42
Social Web
14
Social web
14
Advertising effects
13
Werbewirkung
13
Beziehungsmarketing
12
Relationship marketing
12
Advertising
10
Internet marketing
10
Online-Marketing
10
Branding
7
International marketing
7
Internationales Marketing
7
Viral marketing
7
Virales Marketing
7
Werbung
7
Personality psychology
6
Persönlichkeitspsychologie
6
Social media
6
Brand equity
5
Brand extension
5
Markentransfer
5
Marketing management
5
Marketingmanagement
5
New product development
5
Produktentwicklung
5
USA
5
United States
5
B-to-B-Marketing
4
Brands
4
Business-to-business marketing
4
Experiment
4
Innovation
4
more ...
less ...
Online availability
All
Undetermined
68
Type of publication
All
Article
97
Type of publication (narrower categories)
All
Article in journal
97
Aufsatz in Zeitschrift
97
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
97
Author
All
Gijsbrechts, Els
3
Himme, Alexander
3
Nguyen, Hang T.
3
Pauwels, Koen
3
Sattler, Henrik
3
Steenkamp, Jan-Benedict E. M.
3
Bowman, Douglas
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Ewijk, Bernadette J. van
2
Fischer, Marc
2
Huang, Ming-Hui
2
Ilicic, Jasmina
2
Keller, Kevin Lane
2
Lalwani, Ashok K.
2
Luna, David
2
Mittal, Vikas
2
Pieters, Rik
2
Schnittka, Oliver
2
Srinivasan, Shuba
2
Srivastava, Rajendra Krishan
2
Warlop, Luk
2
Winterich, Karen Page
2
Yildirim, Gokhan
2
Zenker, Sebastian
2
Akdeniz, M. Billur
1
Aksehirli, Zeynep
1
Althuizen, Niek
1
Angle, Justin W.
1
Aroean, Lukman
1
Avery, Jill
1
Babin, Barry J.
1
Babin, Laurie A.
1
Backhaus, Max
1
Batra, Rajeev
1
Baxter, Stacey
1
Baxter, Stacey M.
1
Belk, Russell W.
1
Berger, Jonah
1
Bijmolt, Tammo H. A.
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
603
The journal of brand management : an international journal
568
The journal of product & brand management
386
SpringerLink / Bücher
322
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
116
Psychology & marketing
114
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
104
International journal of hospitality management
103
Journal of marketing management : MM
101
Strategic Direction
99
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
71
Research
71
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of advertising research
66
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
Springer eBook Collection / Business and Economics
55
more ...
less ...
Source
All
ECONIS (ZBW)
97
Showing
1
-
10
of
97
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
2
Brand positivity and competitive effects on the evaluation of brand extensions
Kapoor, Harish
;
Heslop, Louise A.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 228-237
Persistent link: https://www.econbiz.de/10003885208
Saved in:
3
Linking marketing capabilities with profit growth
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
;
Vorhies, Douglas W.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
Saved in:
4
The relative importance of brands in modified rebuy purchase situations
Zablah, Alex R.
;
Brown, Brian P.
;
Donthu, Naveen
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 248-260
Persistent link: https://www.econbiz.de/10008664489
Saved in:
5
Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, Josep A.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Saved in:
6
The process of global brand strategy development and regional implementation
Matanda, Tandadzo
;
Ewing, Michael
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 5-12
Persistent link: https://www.econbiz.de/10009552158
Saved in:
7
A global brand management roadmap
Ozsomer, Aysegul
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
Saved in:
8
Special section on global brand management
In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-54
Persistent link: https://www.econbiz.de/10009554702
Saved in:
9
Stock price reactions to brand value announcements : magnitude and moderators
Dutordoir, Marie
;
Verbeeten, Frank H. M.
;
De Beijer, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 34-47
Persistent link: https://www.econbiz.de/10010517014
Saved in:
10
Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->