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Reaping relational rewards from corporate social responsibility : the role of competitive positioning
Du, Shuili; Bhattacharya, C. B.; Sen, Sankar - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 224-241
Persistent link: https://www.econbiz.de/10003562026
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You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.; Heath, Timothy B. - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
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Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation
Ailawadi, Kusum L.; Neslin, Scott A.; Luan, Y. Jackie; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 156-167
Persistent link: https://www.econbiz.de/10010400710
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Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith; Turnbull, Sarah; Viglia, Giampaolo - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
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Feature-based attributes and the roles of consumers' perception bias and inference in choice
Wu, Fang; Swait, Joffre; Chen, Yuxin - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 325-340
Persistent link: https://www.econbiz.de/10012063331
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The effect of customer empowerment on adherence to expert advice
Camacho, Nuno; Jong, Martijn G. de; Stremersch, Stefan - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 293-308
Persistent link: https://www.econbiz.de/10010427992
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An experience-utility explanation of the preference for larger assortments
Aydinli, Aylin; Gu, Yangjie; Pham, Michel T. - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 746-760
Persistent link: https://www.econbiz.de/10011758146
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Consumer power and choice deferral : the role of anticipated regret
Mourali, Mehdi; Yang, Zhiyong; Pons, Frank; Hassay, Derek - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 81-99
Persistent link: https://www.econbiz.de/10011816968
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Is there a mere categorization effect in investment decisions?
Lewis, David; Gill, Tripat - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 232-235
Persistent link: https://www.econbiz.de/10011490921
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The role of positive emotions in experiental decisions
Kwortnik, Robert J.; Ross, William T. - In: International journal of research in marketing : IJRM ; … 24 (2007) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10003593786