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Inter-Generational Pendula (IGP) : toward a theory of immigrant identity, materialism and religiosity
Zolfagharian, Mohammadali; Ulusoy, Ebru - In: International journal of research in marketing : IJRM ; … 34 (2017) 3, pp. 678-693
Persistent link: https://www.econbiz.de/10011758126
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A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George; Siamagka, Nikoletta Theofania - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
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Crossing the cultural divide through bilingual advertising : the moderating role of brand cultural symbolism
Kubat, Umut; Swaminathan, Vanitha - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
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Cross-cultural differences in consumer attitudes and their implications for complaint management
Richins, Marsha L. - In: International journal of research in marketing : IJRM ; … 2 (1985) 3, pp. 197-206
Persistent link: https://www.econbiz.de/10001041182
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Special issue on postmodernism, marketing and the consumer
In: International journal of research in marketing : IJRM ; … 11 (1994) 4, pp. 311-449
Persistent link: https://www.econbiz.de/10001168044
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Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui; Park, Jongwon - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
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How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara; Hadi, Rhonda; Lee, Leonard - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
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The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.; Puntoni, Stefano; Reed, Americus; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
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The "green" side of materialism in emerging BRIC and developed markets : the moderating role of global cultural identity
Strizhakova, Yuliya; Coulter, Robin A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10009732714