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The effect of physical possession on preference for product warranty
Chark, Robin; Muthukrishnan, A. V. - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 424-425
Persistent link: https://www.econbiz.de/10010223377
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The asymmetric effect of warranty payments on firm value : the moderating role of advertising, R&D, and industry concentration
Kurt, Didem; Pauwels, Koen; Kurt, Ahmet C.; Srinivasan, … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 817-837
Persistent link: https://www.econbiz.de/10013191771
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Brand effect on extended warranty valuation : subjective value versus popularity
Chark, Robin; Muthukrishnan, A. V. - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1082-1092
Persistent link: https://www.econbiz.de/10013471035
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Brand equity, warranty costs, and firm value
Cao, Zixia - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1166-1185
Persistent link: https://www.econbiz.de/10013471077
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Marketing activity, blogging and sales
Ōnishi, Hiroshi; Manchanda, Puneet - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10009613723
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Content analysis of fake consumer reviews by survey-based text categorization
Moon, Sangkil; Kim, Moon-Yong; Iacobucci, Dawn - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 343-364
Persistent link: https://www.econbiz.de/10012591035
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Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Kopalle, Praveen K.; Gangwar, Manish; Kaplan, Andreas M.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 522-540
Persistent link: https://www.econbiz.de/10013271770
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Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi; Moe, Wendy W.; Schweidel, David A. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
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Comparing automated text classification methods
Hartmann, Jochen; Huppertz, Juliana; Schamp, Christina; … - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 20-38
Persistent link: https://www.econbiz.de/10012016489
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Extracting brand information from social networks : integrating image, text, and social tagging data
Klostermann, Jan; Plumeyer, Anja Maria; Böger, Daniel; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 538-556
Persistent link: https://www.econbiz.de/10011956586