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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Growing the service brand
Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
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Growing the service brand
Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
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Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu; Warlop, Luk - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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When serving customers includes correcting them : understanding the ambivalent effects of enforcing service rules
Habel, Johannes; Alavi, Sascha; Pick, Doreén - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 919-941
Persistent link: https://www.econbiz.de/10011792413
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The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke; Verleye, Katrien; Larivière, Bart - In: International journal of research in marketing : IJRM ; … 38 (2021) 2, pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
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How does customer recognition affect service provision?
Li, Jiaoyang; Zhang, Jianqiang - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 900-914
Persistent link: https://www.econbiz.de/10013191809
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Customer defection due to service elimination and post-elimination customer behavior : an empirical investigation in telecommunications
Somosi, Agnes; Stiassny, Alfred; Kolos, Krisztina; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 915-934
Persistent link: https://www.econbiz.de/10013191810
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.; Voorhees, Clay M.; Pratt, Alexander B. - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014451313