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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Fundamentals of marketing research ; Vol. 6
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Disaggregate market share response models
Desarbo, Wayne S.
;
Degeratu, Alexandru M.
;
Ahearne, …
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10006173796
Saved in:
2
Managing sales teams in a virtual environment
Rapp, Adam
;
Ahearne, Michael
;
Mathieu, John E.
;
Rapp, Tammy
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 213-224
Persistent link: https://www.econbiz.de/10008664541
Saved in:
3
Why sales reps should welcome information technology : measuring the impact of CRM-based IT on sales effictiveness
Ahearne, Michael
;
Hughes, Douglas E.
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 336-349
Persistent link: https://www.econbiz.de/10003593796
Saved in:
4
Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness
Ahearne, Michael
;
Hughes, Douglas E.
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
4
,
pp. 336-349
Persistent link: https://www.econbiz.de/10007879222
Saved in:
5
The impact of knowledge and empowerment on working smart and working hard: The moderating role of experience
Rapp, Adam
;
Ahearne, Michael
;
Mathieu, John
; …
- In:
International journal of research in marketing : IJRM ; …
23
(
2006
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10007278351
Saved in:
6
Managing sales teams in a virtual environment
Rapp, Adam
;
Ahearne, Michael
;
Mathieu, John
;
Rapp, Tammy
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 213-225
Persistent link: https://www.econbiz.de/10008451605
Saved in:
7
A random coefficients mixture hidden Markov model for marketing research
Kappe, Eelco
;
Stadler Blank, Ashley
;
DeSarbo, Wayne
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 415-431
Persistent link: https://www.econbiz.de/10011943231
Saved in:
8
Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, Sunghoon
;
DeSarbo, Wayne
;
Chang, Won
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 792-803
Persistent link: https://www.econbiz.de/10012939504
Saved in:
9
Incorporating context effects in the multidimensional scaling of 'pick any-N' choice data
Kim, Juyoung
;
Chatterjee, Rabikar
;
DeSarbo, Wayne S.
; …
- In:
International journal of research in marketing : IJRM ; …
16
(
1999
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10006196035
Saved in:
10
Judgments of brand similarity
Bijmolt, Tammo H.A.
;
Wedel, Michel
;
Pieters, Rik G.M.
; …
- In:
International journal of research in marketing : IJRM ; …
15
(
1998
)
3
,
pp. 249-268
Persistent link: https://www.econbiz.de/10006199590
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