Narrow search
Showing 1 - 10 of 15
Cover Image
The double-edge effect of retailers' cause-related marketing : when scepticism cools the warm-glow effect
Mimouni Chaabane, Aïda; Parguel, Béatrice - In: International journal of retail & distribution management 44 (2016) 6, pp. 607-626
Persistent link: https://www.econbiz.de/10011602488
Cover Image
An exploration of factors influencing car purchasing decisions
Prieto, Marc; Caemmerer, Barbara - In: International journal of retail & distribution management 41 (2013) 10, pp. 738-764
Persistent link: https://www.econbiz.de/10010187210
Cover Image
Store experience and co-creation : the case of temporary shop
Russo Spena, Tiziana; Caridà, Angela; Colurcio, Maria; … - In: International journal of retail & distribution management 40 (2012) 1, pp. 21-40
Persistent link: https://www.econbiz.de/10009506358
Cover Image
An exploratory study of sales promotions for multichannel holiday shopping
Oh, Hyunjoo; Kwon, Kyoung-Nan - In: International journal of retail & distribution management 37 (2009) 10, pp. 867-887
Persistent link: https://www.econbiz.de/10009521954
Cover Image
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan; Monroe, Kent B. - In: International journal of retail & distribution management 37 (2009) 8/9, pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Cover Image
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal - In: International journal of retail & distribution management 39 (2011) 7, pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Cover Image
Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo; Nicolau-Gonzalbez, Juan-Luis - In: International journal of retail & distribution management 43 (2015) 1, pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
Cover Image
The impact of store flyers on store performance : a format and customer related approach
Luceri, Beatrice; Latusi, Sabrina; Vergura, Donata Tania; … - In: International journal of retail & distribution management 42 (2014) 3, pp. 219-234
Persistent link: https://www.econbiz.de/10010336968
Cover Image
Ladies' purchase intention during retail shoes sales promotion
Tong, David Yoon Kin; Kim Piew Lai; Xue Fa Tong - In: International journal of retail & distribution management 40 (2012) 2, pp. 90-108
Persistent link: https://www.econbiz.de/10009519741
Cover Image
Retail shopper marketing: the future of promotional flyers
Ziliani, Cristina; Ieva, Marco - In: International journal of retail & distribution management 43 (2015) 6, pp. 488-502
Persistent link: https://www.econbiz.de/10011387793