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Antecedents and consequences of private brand purchase : a systematic review and a conceptual framework
Muruganantham, G.; Priyadharshini, K. - In: International journal of retail & distribution management 45 (2017) 6, pp. 660-682
Persistent link: https://www.econbiz.de/10011747858
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Consumer-factors moderating private label brand success : further empirical results
Glynn, Mark S.; Chen, Shaoshan - In: International journal of retail & distribution management 37 (2009) 11, pp. 896-914
Persistent link: https://www.econbiz.de/10009521953
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Relationship of product claims between private label and national brands : the influence of private label penetration
Stanton, John L.; Wiley, James B.; Hooker, Neal H.; … - In: International journal of retail & distribution management 43 (2015) 9, pp. 815-830
Persistent link: https://www.econbiz.de/10011456576
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Young consumers' insights on brand equity : effects of brand association, brand loyalty, brand awarness, and brand image
Sasmita, Jumiati; Mohd Suki, Norazah - In: International journal of retail & distribution management 43 (2015) 3, pp. 276-292
Persistent link: https://www.econbiz.de/10011300317
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The impact of packaging colour on children's brand name memorization (7-12 years old)
Bezaz, Nora - In: International journal of retail & distribution management 42 (2014) 11/12, pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473
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Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
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Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia - In: International journal of retail & distribution management 45 (2017) 10, pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
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A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali; Cliquet, Gérard; Robert, Isabelle - In: International journal of retail & distribution management 45 (2017) 11, pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
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The influence of visual packaging design on perceived food product quality, value, and brand preference
Wang, Edward S. T. - In: International journal of retail & distribution management 41 (2013) 10, pp. 805-816
Persistent link: https://www.econbiz.de/10010187195
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Determinants of store brands' success : a cross-store format comparative analysis
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: International journal of retail & distribution management 42 (2014) 7, pp. 595-612
Persistent link: https://www.econbiz.de/10010387842