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~isPartOf:"International journal of sport management and marketing : IJSMM"
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Consumer behaviour
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Professional sports
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Ross, Stephen D.
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James, Jeffrey D.
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Casper, Jonathan M.
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Fujimoto, Junya
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Kanters, Michael A.
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Matsuoka, Hirotaka
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Maxwell, Heather D.
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International journal of sport management and marketing : IJSMM
International journal of sports marketing & sponsorship
10
Sport management review
9
Journal of sport management : the official journal of the North American Society of Sport Management
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Sport Management Review
7
International Journal of Sports Marketing and Sponsorship
5
Sport, Business and Management: An International Journal
3
Journal of promotion management : JPM
2
International Journal of Business Administration
1
Journal of Marketing for Higher Education
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing analysis in sport business : global perspectives
1
The journal of brand management : an international journal
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The journal of business & industrial marketing
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OLC EcoSci
5
ECONIS (ZBW)
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1
Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.
;
Fujimoto, Junya
;
Ross, Stephen D.
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 351-366
Persistent link: https://www.econbiz.de/10009869614
Saved in:
2
Assessing the use of the brand personality scale in team sport
Ross, Stephen D.
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 23-38
Persistent link: https://www.econbiz.de/10003653574
Saved in:
3
Assessing the use of the brand personality scale in team sport
Ross, Stephen D.
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 23-38
Persistent link: https://www.econbiz.de/10009869526
Saved in:
4
Motivation for Japanese baseball fans' interest in Major League Baseball
Hong, JinBae
;
McDonald, Mark A.
;
Yoon, ChunSuk
; …
- In:
International journal of sport management and marketing …
1
(
2005
)
1-2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10006012276
Saved in:
5
How does spectator marketing in women's leagues differ from that in men’s leagues?
Adachi, Natsumi
;
Yamashita, Rei
;
Matsuoka, Hirotaka
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012990270
Saved in:
6
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
Saved in:
7
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10009869565
Saved in:
8
Perceptions of constraints to NHL spectatorship
Casper, Jonathan M.
;
Kanters, Michael A.
;
James, Jeffrey D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 55-72
Persistent link: https://www.econbiz.de/10003816820
Saved in:
9
Perceptions of constraints to NHL spectatorship
Casper, Jonathan M.
;
Kanters, Michael A.
;
James, Jeffrey D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 55-72
Persistent link: https://www.econbiz.de/10009869574
Saved in:
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