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Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.; Fujimoto, Junya; Ross, Stephen D.; … - In: International journal of sport management and marketing … 6 (2009) 4, pp. 351-366
Persistent link: https://www.econbiz.de/10009869614
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Assessing the use of the brand personality scale in team sport
Ross, Stephen D. - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 23-38
Persistent link: https://www.econbiz.de/10003653574
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Assessing the use of the brand personality scale in team sport
Ross, Stephen D. - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 23-38
Persistent link: https://www.econbiz.de/10009869526
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Motivation for Japanese baseball fans' interest in Major League Baseball
Hong, JinBae; McDonald, Mark A.; Yoon, ChunSuk; … - In: International journal of sport management and marketing … 1 (2005) 1-2, pp. 141-154
Persistent link: https://www.econbiz.de/10006012276
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How does spectator marketing in women's leagues differ from that in men’s leagues?
Adachi, Natsumi; Yamashita, Rei; Matsuoka, Hirotaka - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 1-18
Persistent link: https://www.econbiz.de/10012990270
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The impact of team identification on ice hockey brand associations
Ross, Stephen D.; Walsh, Patrick; Maxwell, Heather D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
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The impact of team identification on ice hockey brand associations
Ross, Stephen D.; Walsh, Patrick; Maxwell, Heather D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 196-210
Persistent link: https://www.econbiz.de/10009869565
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Perceptions of constraints to NHL spectatorship
Casper, Jonathan M.; Kanters, Michael A.; James, Jeffrey D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 55-72
Persistent link: https://www.econbiz.de/10003816820
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Perceptions of constraints to NHL spectatorship
Casper, Jonathan M.; Kanters, Michael A.; James, Jeffrey D. - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 55-72
Persistent link: https://www.econbiz.de/10009869574