Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sports marketing & sponsorship"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Broadcasting technology and it...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sports marketing
129
Sportmarketing
128
Professional sports
79
Profisport
79
Sports
73
Sport
72
Consumer behaviour
71
Konsumentenverhalten
71
Sport organization
48
Sportorganisation
48
Sponsoring
35
Sponsorship
35
Sport event
33
Sportveranstaltung
33
Football
32
Fußball
32
Brand management
28
Markenführung
28
Advertising effects
17
Internet marketing
17
Online-Marketing
17
Werbewirkung
17
Brand image
16
Markenimage
16
Social Web
14
Social web
14
Beziehungsmarketing
12
Relationship marketing
12
Athletes
11
China
11
Sportler
11
USA
11
United States
11
Arbeitsgruppe
9
Sports economics
9
Sportökonomik
9
Team
9
Marketing management
8
Marketingmanagement
8
Netherlands
7
more ...
less ...
Online availability
All
Undetermined
81
Free
10
Type of publication
All
Article
138
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
139
Aufsatz in Zeitschrift
139
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Interview
1
Sammelwerk
1
more ...
less ...
Language
All
English
139
Author
All
Desbordes, Michel
5
James, Jeffrey D.
5
Liu, Dongfeng
5
Biscaia, Rui
4
Kellison, Timothy B.
4
Zhang, James J.
4
Kim, Kihan
3
Ko, Yong Jae
3
Pedersen, Paul M.
3
Santos, Manuel Alonso dos
3
Trail, Galen
3
Ahn, Taesoo
2
Behzad Foroughi
2
Breuer, Christoph
2
Brison, Natasha
2
Bukstein, Scott
2
Calabuig Moreno, Ferran
2
Cheong, Yunjae
2
Cianfrone, Beth A.
2
Dickson, Geoff
2
Du, James
2
Greenwell, T. Christopher
2
Ha, Jae-Pil
2
Harrison, C. Keith
2
Hur, Youngjin
2
Hyde, Kenneth
2
Inoue, Yuhei
2
Kim, Sungkyung
2
Kim, Yu Kyoum
2
Kwak, Dae Hee
2
Lee, Donghun
2
Li, Bo
2
Manoli, Argyro Elisavet
2
Mikhailitchenko, Galina N.
2
Mohammadi, Sardar
2
Popp, Nels
2
Ross, Stephen
2
Schwarzenberger, Veronika
2
Scott, Olan K. M.
2
Suh, Young Ik
2
more ...
less ...
Published in...
All
International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
217
European Sport management quarterly : ESMQ
209
International journal of sport management and marketing : IJSMM
207
Sport management review
199
Sport marketing quarterly : preferred journal of the Sport Marketing Association
165
Journal of business research : JBR
133
Strategic management journal
95
Journal of sports economics
86
Research policy : policy, management and economic studies of science, technology and innovation
62
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
61
SpringerLink / Bücher
59
Industrial marketing management : the international journal for industrial and high-tech firms
56
International journal of strategic business alliances
52
International journal of sport finance
51
Journal of air transport management
49
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
42
International journal of technology management : IJTM
41
Long range planning : LRP ; international journal of strategic management
39
Sport, Business and Management : an international journal ; SBM
37
International Journal of Sports Marketing and Sponsorship
35
Technological forecasting & social change : an international journal
34
Technology analysis & strategic management
34
International business review : the official journal of the European International Business Academy
32
Management decision : MD
32
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
30
Journal of management studies : JMS
29
The journal of business & industrial marketing
29
Technovation : the international journal of technological innovation, entrepreneurship and technology management
28
Collaborative strategy : critical issues for alliances and networks
27
The journal of media economics
27
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
26
Journal of world business : JWB
24
Academy of Management journal : AMJ
23
Industrial and corporate change
23
Journal of management : JOM
23
Applied economics
22
European journal of operational research : EJOR
22
Handbook of strategic alliances
22
Springer eBook Collection
22
more ...
less ...
Source
All
ECONIS (ZBW)
139
Showing
1
-
10
of
139
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
2
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
3
Interview with Jim O'Connell
O'Connell, Jim
;
Rines, Simon
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
Saved in:
4
NASCAR in Mexico: the US expansion of motorsport into Hispanic culture
Mueller, Thomas S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10003731346
Saved in:
5
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Saved in:
6
The influence of involvement sport and fan identification on fan loyalty : a Australian perspective
Stevens, Shawn
;
Rosenberger, Philip J.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10009550100
Saved in:
7
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
Saved in:
8
Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
Suh, Young Ik
;
Ahn, Taesoo
;
Pedersen, Paul M.
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 261-278
Persistent link: https://www.econbiz.de/10010195355
Saved in:
9
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
10
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
