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The international trade of players in European club football : consequences for national teams
Solberg, Harry Arne; Haugen, Kjetil K. - In: International journal of sports marketing & sponsorship 10 (2008/09) 1, pp. 79-93
Persistent link: https://www.econbiz.de/10003788531
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A demand analysis for the Chinese Professional Baseball League 1990 -2008
Chen, Chen-yueh; Lin, Yi-hsiu; Lin, Yen-kuang - In: International journal of sports marketing & sponsorship 13 (2011/12) 2, pp. 106-115
Persistent link: https://www.econbiz.de/10009508644
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Patriotism, national athlets and intention to purchase international sports products
Rocha, Claudio M.; Fink, Janet S. - In: International journal of sports marketing & sponsorship 16 (2014/15) 2, pp. 138-152
Persistent link: https://www.econbiz.de/10011289385
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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
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An examination of the impact of player transgressions on sponsorship b2b relationships
Westberg, Kate; Stavros, Constantino; Wilson, Bradley - In: International journal of sports marketing & sponsorship 9 (2007/08) 2, pp. 125-134
Persistent link: https://www.econbiz.de/10003678184
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Female spectators as customers at National Football League games
Harrison, C. Keith; Bukstein, Scott; McPherson Botts, Ginny - In: International journal of sports marketing & sponsorship 17 (2016) 2, pp. 172-200
Persistent link: https://www.econbiz.de/10011578742
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Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels; McEvoy, Chad D.; Watanabe, Nicolas - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
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An interpretive structural model for factors affecting the tax compliance of professional athletes : a case study of football players
Memari, Zhaleh; Pandari, Abbas Rezaei; Bemanzadeh, Fahimeh - In: International journal of sports marketing & sponsorship 23 (2022) 3, pp. 505-526
Persistent link: https://www.econbiz.de/10013370337
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LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole; Cunningham, George B.; MacCharles, … - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 432-448
Persistent link: https://www.econbiz.de/10014331510