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~isPartOf:"International journal of sports marketing & sponsorship"
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Sports marketing
129
Sportmarketing
128
Professional sports
73
Profisport
73
Sports
73
Sport
72
Consumer behaviour
70
Konsumentenverhalten
70
Sport organization
38
Sportorganisation
38
Sponsoring
32
Sponsorship
32
Sport event
31
Sportveranstaltung
31
Brand management
27
Football
27
Fußball
27
Markenführung
27
Internet marketing
17
Online-Marketing
17
Advertising effects
16
Brand image
16
Markenimage
16
Werbewirkung
16
Social Web
14
Social web
14
Beziehungsmarketing
13
Relationship marketing
13
China
11
Athletes
10
Sportler
10
Arbeitsgruppe
9
Sports economics
9
Sportökonomik
9
Team
9
USA
9
United States
9
Marketing management
8
Marketingmanagement
8
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129
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130
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130
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2
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English
130
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James, Jeffrey D.
5
Liu, Dongfeng
5
Biscaia, Rui
4
Desbordes, Michel
4
Zhang, James J.
4
Kellison, Timothy B.
3
Kim, Kihan
3
Ko, Yong Jae
3
Pedersen, Paul M.
3
Santos, Manuel Alonso dos
3
Trail, Galen
3
Ahn, Taesoo
2
Behzad Foroughi
2
Breuer, Christoph
2
Brison, Natasha
2
Calabuig Moreno, Ferran
2
Cheong, Yunjae
2
Dickson, Geoff
2
Du, James
2
Greenwell, T. Christopher
2
Ha, Jae-Pil
2
Hur, Youngjin
2
Hyde, Kenneth
2
Inoue, Yuhei
2
Kim, Sungkyung
2
Kwak, Dae Hee
2
Lee, Donghun
2
Li, Bo
2
Manoli, Argyro Elisavet
2
Mikhailitchenko, Galina N.
2
Mohammadi, Sardar
2
Popp, Nels
2
Ross, Stephen
2
Schwarzenberger, Veronika
2
Scott, Olan K. M.
2
Suh, Young Ik
2
Tootelian, Dennis H.
2
Tryce, Stephanie A.
2
Walker, Matthew
2
Wang, Jerred Junqi
2
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Published in...
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International journal of sports marketing & sponsorship
Industrial marketing management : the international journal for industrial and high-tech firms
830
International journal of production economics
434
The journal of business & industrial marketing
333
International journal of production research
310
Journal of business research : JBR
310
European journal of operational research : EJOR
208
Journal of purchasing and supply management
164
International journal of sport management and marketing : IJSMM
158
SpringerLink / Bücher
153
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
Journal of business-to-business marketing
132
Journal of sport management : the official journal of the North American Society of Sport Management
129
Sport management review
114
European Sport management quarterly : ESMQ
111
Journal of operations management
100
International journal of procurement management
99
Production and operations management : an international journal of the Production and Operations Management Society
94
Gabler Edition Wissenschaft
89
Transportation research / E : an international journal
87
Supply chain management : an international journal
84
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
79
The international journal of logistics management
76
Management science : journal of the Institute for Operations Research and the Management Sciences
73
The journal of supply chain management : a global review of purchasing and supply
73
International journal of logistics systems and management
67
Manufacturing & service operations management : M & SOM
60
Omega : the international journal of management science
60
Journal of the Academy of Marketing Science
56
Europäische Hochschulschriften / 5
55
ILO Working Papers
55
CESifo working papers
54
Discussion paper / Centre for Economic Policy Research
54
Decision sciences : DS
53
International journal of project management : the journal of The International Project Management Association
50
Supply chain management
50
International journal of logistics : research and applications
48
Journal of marketing
48
IEEE transactions on engineering management : EM
47
Springer eBook Collection / Business and Economics
45
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ECONIS (ZBW)
130
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130
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1
Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R.
;
Newman, Joshua I.
;
Beissel, Adam S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10003731350
Saved in:
2
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
3
Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final
Jensen, Ricard W.
;
Limbu, Yam B.
;
Spong, Yasha
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 242-248
Persistent link: https://www.econbiz.de/10011482357
Saved in:
4
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
5
Interview with Jim O'Connell
O'Connell, Jim
;
Rines, Simon
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 163-168
Persistent link: https://www.econbiz.de/10003731332
Saved in:
6
NASCAR in Mexico: the US expansion of motorsport into Hispanic culture
Mueller, Thomas S.
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10003731346
Saved in:
7
New media, branding and global sports sponsorship
Santomier, James
- In:
International journal of sports marketing & sponsorship
10
(
2008/09
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10003788526
Saved in:
8
Exploring saturation levels for sponsorship logos on professional sports shirts : a cross-cultural study
Kim, Kihan
;
Tootelian, Dennis H.
;
Mikhailitchenko, Galina N.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
2
,
pp. 91-105
Persistent link: https://www.econbiz.de/10009508645
Saved in:
9
The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Pyun, Do Young
;
Kwon, Hyungil H.
;
Lee, Chul-won
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10009508904
Saved in:
10
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
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