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~isPartOf:"International journal of sports marketing & sponsorship"
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Sport
94
Sports
94
Sportmarketing
74
Sports marketing
74
Consumer behaviour
51
Konsumentenverhalten
51
Professional sports
50
Profisport
50
Sport event
31
Sportveranstaltung
31
Sponsoring
30
Sponsorship
30
Sport organization
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Sportorganisation
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Football
15
Fußball
15
Brand management
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Markenführung
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China
10
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Werbewirkung
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Sport policy
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Sportpolitik
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Sports economics
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Sportökonomik
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Team
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Athletes
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Beziehungsmarketing
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Brand image
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Markenimage
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Relationship marketing
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Sportler
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Customer satisfaction
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Kundenzufriedenheit
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96
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Biscaia, Rui
4
Ko, Yong Jae
4
Zhang, James J.
4
Desbordes, Michel
3
O'Reilly, Norm
3
Pedersen, Paul M.
3
Ahn, Taesoo
2
Breuer, Christoph
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Claussen, Cathryn L.
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Correia, Abel
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Du, James
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Kwak, Dae Hee
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Manoli, Argyro Elisavet
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Matsuoka, Hirotaka
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Mikhailitchenko, Galina N.
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International journal of sports marketing & sponsorship
Online Information Review
314
European Sport management quarterly : ESMQ
235
Journal of sport management : the official journal of the North American Society of Sport Management
228
Telecommunications policy : the international journal of digital economy, data sciences and new media
222
Sport management review
217
NBER working paper series
172
Working paper / National Bureau of Economic Research, Inc.
156
Applied economics
153
International journal of sport management and marketing : IJSMM
146
NBER Working Paper
146
SpringerLink / Bücher
137
Discussion paper series / IZA
132
The journal of gambling business and economics
132
Aslib Proceedings
125
Journal of sports economics
119
Journal of business research : JBR
118
CESifo working papers
105
Information economics and policy : IEP
100
MPRA Paper
99
IZA Discussion Papers
97
Strategic Direction
93
Applied economics letters
92
Economics letters
89
IZA Discussion Paper
83
Journal of Documentation
83
International journal of sport finance
82
Sport marketing quarterly : preferred journal of the Sport Marketing Association
82
Industrial Management & Data Systems
81
Journal of economic behavior & organization : JEBO
78
Technological forecasting & social change : an international journal
75
Marketing Intelligence & Planning
69
European Journal of Marketing
68
Journal of Consumer Marketing
68
CESifo Working Paper
67
The Bottom Line
66
European journal of operational research : EJOR
64
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Economics Papers from University Paris Dauphine
56
Post-Print / HAL
55
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ECONIS (ZBW)
96
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96
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1
Variables affecting the market demand of
sport
lottery sales in China : the case of Guangdong Province
Zhou, Liangjun
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
Saved in:
2
A comparative analysis of
sports
gambling
in the United States
Dwyer, Brendan
;
Hayduk, Ted, III
;
Drayer, Joris
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
Saved in:
3
Determinants of using
sports
web portals : an empirical examination of the
Sport
Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
Saved in:
4
Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario
;
Balliauw, Matteo
;
Goos, Peter
;
De …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
Saved in:
5
Risk management in
sports
sponsorship : application to human mortality risk
O'Reilly, Norm
;
Foster, George
- In:
International journal of sports marketing & sponsorship
10
(
2008/09
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10003788529
Saved in:
6
Sports
sponsorship as a strategic investment in China : perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Yang, Xinquan Sheena
;
Sparks, Robert
;
Li, Ming
- In:
International journal of sports marketing & sponsorship
10
(
2008/09
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10003788530
Saved in:
7
CIMA a marketing revolution in Mexican Olympic
sports
Guzman, Francisco
;
Sisniega-Campbell, Ivar
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10009508635
Saved in:
8
Exploring saturation levels for sponsorship logos on professional
sports
shirts : a cross-cultural study
Kim, Kihan
;
Tootelian, Dennis H.
;
Mikhailitchenko, Galina N.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
2
,
pp. 91-105
Persistent link: https://www.econbiz.de/10009508645
Saved in:
9
Young consumers' esposure to alcohol sponsorship in
sport
Kelly, Sarah
;
Ireland, Michael
;
Alpert, Frank
;
Mangan, …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011288542
Saved in:
10
Patriotism, national athlets and intention to purchase international
sports
products
Rocha, Claudio M.
;
Fink, Janet S.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011289385
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