//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Duhachek, Adam"
~person:"Huber, Frank"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schlager, Tobias"
~person:"Verhoef, Peter C."
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Online retailing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Cultural identity
Konsumentenverhalten
Markenführung
Online retailing
Consumer behaviour
10
Brand management
5
Beziehungsmarketing
3
Brand
3
Globalisierung
3
Globalization
3
Markenartikel
3
Relationship marketing
3
Social Web
3
Social web
3
Brand image
2
International marketing
2
Internationales Marketing
2
Internet marketing
2
Kulturelle Identität
2
Markenimage
2
Online-Marketing
2
Welt
2
World
2
Acculturation
1
Advertising
1
Advertising effects
1
Brand authenticity
1
Brand loyalty
1
Business ethics
1
Cluster analysis
1
Clusteranalyse
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer ethnocentrism
1
Creativity
1
Credit rationing
1
Customer integration
1
Ethnic group
1
Ethnische Gruppe
1
Fashion
1
Fashion brands
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Duhachek, Adam
Huber, Frank
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schlager, Tobias
Verhoef, Peter C.
Magnusson, Peter
5
Yang, Jing
5
Christodoulides, George
4
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Bang Nguyen Viet
3
Estelami, Hooman
3
He, Jiaxun
3
Arora, Nilesh
2
Bae, Mikyeung
2
Balabanis, George
2
Barnes, Bradley R.
2
Bilro, Ricardo Godinho
2
Cheong, Hyuk Jun
2
Craig, C. S.
2
Durif, Fabien
2
Eastman, Jacqueline Kilsheimer
2
Feng, Yang
2
Ge, Jiaye
2
Guerreiro, João Pedro Silva Martins
2
Guzman, Francisco
2
Han, C. M.
2
Haq, Junaid Ul
2
Hernandez, Monica D.
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Ladeira, Wagner Junior
2
Langaro, Daniela
2
Maher, Amro A.
2
Manyiwa, Simon
2
Martín Martín, Oscar
2
Matarazzo, Michela
2
Michaelidou, Nina
2
Mohammed-Baksh, Sufyan
2
Monkhouse, Lien Le
2
Mooij, Marieke K. de
2
more ...
less ...
Published in...
All
International marketing review
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
35
Journal of retailing and consumer services
13
Journal of the Academy of Marketing Science
9
International journal of advertising : the quarterly review of marketing communications
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of retailing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing
6
Psychology & marketing
5
The journal of brand management : an international journal
5
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of electronic commerce research : JECR
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
The journal of product & brand management
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Die Betriebswirtschaft : DBW
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Marketing and multicultural diversity
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Baltic journal of management
1
Challenges and trends in modern banking
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
2
Promoting
brand
relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
3
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
4
How
brand
authenticity and consumer
brand
engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
5
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
6
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
7
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
8
The impact of nostalgia and probability markers on the effectiveness of advertising creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
9
Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer
Langaro, Daniela
;
Oliveira, Pedro
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 729-748
Persistent link: https://www.econbiz.de/10013277302
Saved in:
10
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->