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New-normal market entry mode for pharmaceuticals : an Internet of Things (IoT) market entry framework stemming from COVID-19
Priporas, Constantinos Vasilios; Vellore-Nagarajan, Durga - In: International marketing review 40 (2023) 5, pp. 906-935
Persistent link: https://www.econbiz.de/10014470101
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The influence of national cultural values on the use of rewards alignment to improve sales collaboration
Magnusson, Peter; Peterson, Robert M.; Westjohn, Stanford A. - In: International marketing review 31 (2014) 1, pp. 30-50
Persistent link: https://www.econbiz.de/10010253933
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Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith; Melewar, T. C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
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Market orientation in the mental models of decision makers : two cross-border value chains
Grunert, Klaus G.; Trondsen, Torbjørn; Campos, Emilio … - In: International marketing review 27 (2010) 1, pp. 7-27
Persistent link: https://www.econbiz.de/10003949168
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Marketing strategies of MNCs from emerging markets
Mellahi, Kamel (contributor) - 2010
Persistent link: https://www.econbiz.de/10003987948
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Marketing strategies of MNCs from emerging markets ; [I]
Mellahi, Kamel (contributor) - 2010
Persistent link: https://www.econbiz.de/10003987962
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Marketing strategies of MNCs from emerging markets ; Pt. 2
Mellahi, Kamel (contributor) - 2010
Persistent link: https://www.econbiz.de/10003987964
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Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets
Kwon, Yung-chul - In: International marketing review 27 (2010) 2, pp. 179-199
Persistent link: https://www.econbiz.de/10003988016
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Modeling market orientation and organizational antecedents in a social marketing context : evidence from China
Zhou, Yanfeng; Chao, Paul; Huang, Guang - In: International marketing review 26 (2009) 3, pp. 256-274
Persistent link: https://www.econbiz.de/10009522606
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Marketing strategy antecedents of value adding by foreigh subsidiaries
Pehrsson, Anders - In: International marketing review 26 (2009) 2, pp. 151-171
Persistent link: https://www.econbiz.de/10009522640