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Marketing management
46
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International marketing
26
Internationales Marketing
25
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17
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17
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International marketing review
Journal of business research : JBR
375
Industrial marketing management : the international journal for industrial and high-tech firms
358
SpringerLink / Bücher
252
Journal of strategic marketing
200
Europäische Hochschulschriften / 5
154
The journal of business & industrial marketing
147
Journal of the Academy of Marketing Science
145
European journal of marketing : EJM
140
Journal of marketing
127
Journal of marketing management : MM
125
The journal of personal selling & sales management : JPSSM
115
Journal of marketing communications
105
Journal of retailing and consumer services
93
Marketing intelligence & planning
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Gabler Edition Wissenschaft
83
Springer eBook Collection
80
European Journal of Marketing
78
Management science : journal of the Institute for Operations Research and the Management Sciences
77
Marketing Intelligence & Planning
71
Markt in Kürze
61
The journal of brand management : an international journal
60
Lehrbuch
59
Journal of personal selling & sales management : JPSSM
58
NBER working paper series
58
Business horizons
57
Springer eBook Collection / Business and Economics
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Asia Pacific journal of marketing and logistics
53
Working paper / National Bureau of Economic Research, Inc.
53
Journal of marketing research : JMR
51
Journal of advertising research
50
The marketing review
50
Journal of global marketing
47
Marketing : ZFP ; journal of research and management
47
Psychology & marketing
47
Harvard business review : HBR
46
Journal of business economics : JBE
46
Journal of business ethics : JOBE
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ECONIS (ZBW)
48
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1
New-normal market entry mode for pharmaceuticals : an Internet of Things (IoT) market entry framework stemming from COVID-19
Priporas, Constantinos Vasilios
;
Vellore-Nagarajan, Durga
- In:
International marketing review
40
(
2023
)
5
,
pp. 906-935
Persistent link: https://www.econbiz.de/10014470101
Saved in:
2
The influence of national cultural values on the use of rewards alignment to improve sales collaboration
Magnusson, Peter
;
Peterson, Robert M.
;
Westjohn, Stanford A.
- In:
International marketing review
31
(
2014
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10010253933
Saved in:
3
Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith
;
Melewar, T. C.
;
Seidenfuss, Kai-Uwe
; …
- In:
International marketing review
27
(
2010
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10008696655
Saved in:
4
Market orientation in the mental models of decision makers : two cross-border value chains
Grunert, Klaus G.
;
Trondsen, Torbjørn
;
Campos, Emilio …
- In:
International marketing review
27
(
2010
)
1
,
pp. 7-27
Persistent link: https://www.econbiz.de/10003949168
Saved in:
5
Marketing strategies of MNCs from emerging markets
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987948
Saved in:
6
Marketing strategies of MNCs from emerging markets ; [I]
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987962
Saved in:
7
Marketing strategies of MNCs from emerging markets ; Pt. 2
Mellahi, Kamel
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003987964
Saved in:
8
Market orientation of Korean MNC subsidiaries and their performance in the Chinese and Indian markets
Kwon, Yung-chul
- In:
International marketing review
27
(
2010
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10003988016
Saved in:
9
Modeling market orientation and organizational antecedents in a social marketing context : evidence from China
Zhou, Yanfeng
;
Chao, Paul
;
Huang, Guang
- In:
International marketing review
26
(
2009
)
3
,
pp. 256-274
Persistent link: https://www.econbiz.de/10009522606
Saved in:
10
Marketing strategy antecedents of value adding by foreigh subsidiaries
Pehrsson, Anders
- In:
International marketing review
26
(
2009
)
2
,
pp. 151-171
Persistent link: https://www.econbiz.de/10009522640
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